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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We hit the middle week of the middle month of 2020, and so many have said recently they can’t wait for the year to be over. While there is no doubt that the last few months have been so difficult for the myriad of reasons we continue to see, this past weekend watching some people …
For anyone who thinks that NASCAR’s announcement to ban the Confederate Flag was a knee jerk reaction to all the recent protesting, think again. It was the latest, and boldest, step by the circuit over a series of years to address and promote inclusivity not just in the sport, but to a wider audience that …
Late last week I read about the death of Charles Lippincott, the man who both George Lucas and Mark Hamill called one of the most valuable, if not the most valuable, members of the launch of the Star Wars series. Actor? Producer? Sponsor? Nope. He was the communications guy. I did not know much about …
I remember exactly where I was when I met M. Quentin Williams for the first time. It was in the bowels of what was then called the Gator Bowl in Jacksonville, Florida, and I’m going to guess that it was the fall of 1998. I was getting a tour of the facility from my longtime …
I have been to hundreds of conferences and heard the biggest and best of speakers try to lead and inspire. Still it surprises me that the one topic we need to hear more about, and one that the biggest minds and those with the biggest visions have, is the ability to rebound from loss. Anyone …
While it is great the sports, especially team sports, is making the slow turn back to relevance in the Pandemic stricken world, it is still important to note and realize that the world that emerges in sports business on the other side of this for some time will be different. “We are going to be …
NASCAR came back this weekend with a live race as we took the next careful step closer to a return of normalcy in professional sports. They followed the UFC, the PBR, the Bundesliga, golf and even Cornhole in a welcomed next step in what will be a measured attempt to return to what will be …
Here is the fourth in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and then went to David Higdon of Riot Games, Dee Kundra of FC Bayern Munich, Mike Altieri …
With the rest of the sports world on pause, sidelined by a dangerous global pandemic, one sport has returned to competition, and with the steps they took may have provided a pretty thorough best practice of what we may see on courses, courts and fields in the coming weeks. PBR (Professional Bull Riders) was back …
Here is the third in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and then went to David Higdon of Riot Games, Dee Kundra of FC Bayern Munich, Mike Altieri …