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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s amazing the people you meet along the road. Case in point while on Amtrak, I met a guy with the unique title of “Entrepreneur In Residence.” It is a business card I will keep, especially after he explained the job he had for a rising tech company. Basically his goal is to listen and …
This past week Ben Cherington was named the General Manager of the Pittsburgh Pirates, a great move for a franchise which was on the rise and suddenly lost its way again. Cherington has been a patient builder of organizations and culture wherever he has been, and if the past is a harbinger of the future, …
Sometimes it’s the littlest twist that gets you the biggest bang, and if it involves free food and college students, the ROI goes up even more. Whether it is a team giving away Free Chili for a milestone like 120 points in an NBA game, or free Dunkin Donuts for a home run barrage, or …
Twelve years ago my colleague Mike Dillon came to me with an opportunity; he created a LinkedIn Group called Sports Marketing and PR Pros but wasn’t sure what could be done with it. Back then, LinkedIn was less forward leaning than today, and even today it is still a relatively passive platform although their push …
Last week we got a great response about our talk to former Navy SEALS and Special Forces leaders on how to build one’s voice and amplify what they have done as leaders into the workplace as they reach their next step in life away from the rigors, and the secrecy, of their heroic work for …
When you are lucky to have been around the sports and entertainment business as long as some of us have, you end up in some of those “How did I get there” places, be it teaching at an Ivy League school like Columbia, helping put together a Broadway show like we did with “Lombardi” and …
Sometimes by listening, you find some of the most amazing best practices being done in places you don’t expect. Case in point was a cup of coffee I was having with Matt Futterman, the New York Times’ deputy sports editor, on Thursday morning. Amongst the news of the day and catching up on other things, …
There are few brands that have had better timing at reinventing themselves over the years than Lego, and now the iconic company has kicked off a global initiative that couldn’t come at a better time. It certainly caught our attention in Times Square late last week. Welcome to “Rebuild the World.” The campaign kicked off …
This hasn’t been the best week to talk about all the positive aspects sport can have on society. We had the issues with the NBA in China, the always engaged issues with Enes Kanter and the Turkish government, and even the always simmering controversy around Colin Kaepernick and whether or not NFL teams will still …
A nine year-old girl who had been born with a cleft lip and palate is bullied so badly, the stress causes her hair to fall out. She is invited into the locker room of a major professional sport where she gives the athletes a rousing pep talk (one of them, bald, after shaving his head …