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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The simple things are usually the best activated, and National High Five Day is steadily falling into that category. There are many origin stories of the high five, but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles Dodgers professional baseball team on October 2, 1977, and Wiley Brown …
Last week we looked at the social imprint March Madness coaches had, and were surprised to see the lack of engagement. So we turned our attention to baseball as Opening Weekend is upon is to see if the social space was more vibrant amongst skippers and even GM’s. Well, not exactly. While baseball realizes the …
“In the future, everyone will have a podcast and an email newsletter for 15 minutes.” That little tweet from my longtime friend and colleague Jim Maiella really summed up the rush to storytell and create authoritative share of voice these days, albeit into a crowded marketplace and sometimes, without fully know who, why and where …
It is getting to be tax time in the U.S. As April 15 approaches, the whining and hand wrenching for those who may have paid enough, or not too much, or aren’t sure, gets to be more and more. Almost like the visit for root canal, tax time can bring on that feeling of dread. …
Fear The Deer. Given the Milwaukee Bucks on court success this year, led by “The Greek Freak” Giannis Antetokounmpo, it’s not hard to understand how the team has become the toast of the NBA. Young. Athletic, play at a fast pace, accessible players in a new arena in a sports hungry town with a new …
We live in a time of hiding behind emails or text messages, having “Facebook friends,” or “Twitter relationships,” yet the experience of sitting and talking with someone; or even randomly crossing paths with an old, or new, friend or colleague by getting out and about is invaluable. This past week, stops at the Big …
There used to be the great divide; those who loved sports and those who loved science, and rarely the two crossed paths. However today, with the advent of advanced analytics in sport, VR and AR, gaming and esports, even robotics, the worlds of what we thought were “sport” and how the two intersect today …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. Here we go from the business of Snapchat to talking security and the business of Clear to a look at Special needs hockey during Hockey Week in America this week. These were again …
All I was doing was cleaning out my bag. That’s it. There I had collected ticket stubs from the last six or eight months from everything from Off Broadway shows to Minor League Baseball to Army Navy football to soccer to college basketball. A nice pile that I keep in a small book. Each gives …
The following originally appeared in NY Sports Day. With Hockey Week Across America coming it is a good fit. If you were passing by Lasker Rink in the far reaches of Central Park on a recent Friday morning as the rain stopped, you may have looked twice at the goings on on the ice, …