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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Moving the Needle

Finding The ‘Specialness’ Of The Narrative…What Makes “You,” you…

September 29, 2024 by Joe Favorito

As the school year gets deeper as the calendar turns from September to October we often are asks for tips on how we can stay in front of the curve or gain ground looking for new opportunities. One thing that we always remind people…anybody…about is how to make your narrative unique so people fully remember …

Read moreFinding The ‘Specialness’ Of The Narrative…What Makes “You,” you…

The Best Part of Teaching Is Learning…

August 8, 2024 by Joe Favorito

For six years I taught a summer high school course at Columbia, and followed it up with three years at The School of the New York Times when they launched their summer learning series. It was a glorious grind that kept my summers at bay until the beginning of August each year, but it was …

Read moreThe Best Part of Teaching Is Learning…

Reframing The Recycling Message For Good…

July 18, 2024 by Joe Favorito

So much of what we look at as successful storytelling comes in how we frame the message. A nuance, a look at different angle, a slight shift of a phrase, and suddenly we look at things in a much different light. I remember when my college roomie Joe Giblin, who was in ROTC, brought back …

Read moreReframing The Recycling Message For Good…

Women’s Sports and The Collectable Space…Can the ’99ers Break The Ice?

July 13, 2024 by Joe Favorito

In just a weeks time the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, will make its stop in Cleveland this year, followed by FantaicsFest in New York in August. Both will be a treasure trove of stuff feeding into the growing market of collectables, and both are worth a …

Read moreWomen’s Sports and The Collectable Space…Can the ’99ers Break The Ice?

Yankees and HOPE WEEK Dance Themselves To 15 Years Of Service…

June 22, 2024 by Joe Favorito

Freshness and relevance are the two toughest things to find in annual events, especially when they are successful. Rince and repeat can become pretty easy. Not always successful, but much easier to do. Less risk, and usually a known reward. Personally i find that boring, and so do the New York Yankees, a legacy brand …

Read moreYankees and HOPE WEEK Dance Themselves To 15 Years Of Service…

Oystercatchers, healthy numbers, and The Big Redhead…More Joy Found…

June 1, 2024 by Joe Favorito

“That’s all I want in life. Is more,” he told me three years ago. “More time. More life. More music. More games. More reading. More love. More everything. I’m the luckiest guy in the world.” There has been so much written and watched about the passing of Bill Walton this week I cannot do it …

Read moreOystercatchers, healthy numbers, and The Big Redhead…More Joy Found…

Protests Show The Value of ‘Student Journalism.’ A Best Practice Sports Should Cultivate More…

May 10, 2024 by Joe Favorito

I have always been fixated and intrigued by the power of media on college campuses, and how it is undervalued often, especially when it comes to sports. Professional teams, even many colleges, put their own local voices in a place where they as judged as “students”  vs. media, when the reality of today is that …

Read moreProtests Show The Value of ‘Student Journalism.’ A Best Practice Sports Should Cultivate More…

Socks As The New Tie, Idea Jars, Graffiti Artists and The Spruce Goose…Learnings From Three Days In LA.

April 20, 2024 by Joe Favorito

While the nexus of going to Los Angeles this week was for the CAA World Congress of Sport, the reality…one which I am continuing to realize is a sad reality…is that the real learnings occur far away from the stage for the most part. What the value is resides well outside the room with the …

Read moreSocks As The New Tie, Idea Jars, Graffiti Artists and The Spruce Goose…Learnings From Three Days In LA.

“They Are Good Copy”…Lessons From The Road This Week

March 23, 2024 by Joe Favorito

Quite a while ago when we were at the WTA Tour, our leader at the name, a self-proclaimed “reformed lawyer” named Bart McGuire, was asked whey women’s tennis grabbed so many headlines and had such a strong business story. He always said: “Our athletes are not just great tennis players, they are good copy.” Now …

Read more“They Are Good Copy”…Lessons From The Road This Week

Volleying, Blood With Chess, Getting Rid Of Your Stuff, Taylor Swift And Other Thoughts From MIT Sloan ’24…

March 8, 2024 by Joe Favorito

Events like the Sloan MIT Analytics Conference come at you from all angles. Lots of noise, predictions, conversations, side conversations, analysis and more listening as you try and find the nuggets in the forest That’s always been the challenge and the fun. Weeding through the same old or the self important to find the takeaways …

Read moreVolleying, Blood With Chess, Getting Rid Of Your Stuff, Taylor Swift And Other Thoughts From MIT Sloan ’24…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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