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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Several years ago at The Ivy Sports Symposium, several marketers were asked to look into the future and describe what would be the ultimate in fan engagement. It was just after the launch of X Box Live, which was just beginning to change the way immersive gaming and fan interaction was being conducted, but limited …
It is no secret fans and brands looking to engage in sport crave original content in all forms. How that content is delivered and by whom and in what medium has created a bit of a land grab, with traditional sites and platforms learning to deal with platforms like “Players Tribune” and now “Uninterrupted,” with …
The folks at MVP Index furnished the following looking back on best practices in social for 2015 MVPindex Co Founders Shawn Spieth and Kyle Nelson presented the 2015 Sports Social Media Awards at the Cynopsis Sports Engagement Summit this past week at the New York Athletic Club. The awards, focused on US sports and athletes, …
There are many passionate individuals describe in sports as “lifers,” people who dedicate their life to one sport or endeavor, such as coaching. One of basketball’s lifers is Gordon Chiesa (@gchiesaohmy) . Chiesa’s career began as the athletic director and head basketball coach at his alma mater of St. Thomas Aquinas in Sparkill, N.Y. …
With so much recent turmoil in the media space with long form story telling sites, one that has survived and has thrived is The Shadow League. Founded and developed by media entrepreneur Keith Clinkscales. The site is dedicated to presenting journalistically sound sports coverage with a cultural perspective that insightfully informs sports fans worldwide. While …
During the World Series it was a little surprising to walk into a CitiField bathroom and see people charging their phones in the lone outlet by a urinal. The same scenario for the wireless charger-less generation goes on countless times in stadia and arenas, as people more dependent on mobile devise look for some extra …
The following also appeared in The Daily Payoff Ted Leonsis has never been one to shy away from opportunity, and he has been very bullish on the legalization of gambling in a city, Washington, that has hid from the issue despite the fact that the municipality itself could use the tax infusion sports books …
This weekend the NFL finishes its two week stint in the UK, fresh on the heels of the NBA taking their brand in the preseason around the world again. MLB has exported games to Australia and Japan and conducts the World Baseball Classic, the NHL has tried Europe and Russia and will have the World …
Several years ago, Mike Vaccaro for the New York Post wandered into a legal betting parlor in London prior to a Giants appearance in and NFL London game and asked to place a bet. The clerk looked stunned, wandered away from the window and came back a few minutes later, telling him that it was …
We love the stories of the underdog, the Vince Papale’s, who beat the odds to become at least for a short time, part of the largest sports stages in the world, are what millions of fans aspire to. Just to walk on that field or that court or that ice one time…what would it be …