JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The sports business world many operate in today is about living in the moment. Capture the tweet, send the video, sound bite the reaction and move on. Often times the loudest impact comes from the most controversial; the off the cuff comment, the blind post, the anonymous source, the heated reaction. The implications for those …
The athletic shoe business is not an easy one, ever for mega-brands like Nike and adidas. What will it be like for Under Armour? The track record of Kevin Plank’s massive brand has been strong with almost every expansion into new categories, and the footware division got a big lift with the rise to stardom …
Last year we raised the question of when a someone in the financial services or insurance space would grab a trade day promotion, either with a league or a broadcaster, for the NBA and/or MLB trading deadline. According to Darren Heitner at Forbes, Fidelity Investments has come to the table with ESPN to sponsor #TradeTalk …
As NBA All-Star Weekend winds down some of the residual talk remains about the “Value” having the event in New York may or may not mean to the future of the New York Knicks, and how Carmelo Anthony as the face of the team can use the Big Apple, even a frozen Big Apple, as …
Sometimes when you are an attacker brand it is a lot easier to create sizzle and buzz around mega-events like the NBA All-Star Game. Want to try a little virtual reality for fans to give them a glimpse of the future? We have that. Superstar player needs a new sneaker launch party? There’s a place …
There are few journalists more respected in this country than Malcolm Moran, who in his most recent stops has added the title of professor to his extensive resume. Now director of the National Sports Journalism Center at Indiana University, he helps lead best practices and study of the field which as we know is ever-changing …
The past few weeks have been another whirlwind of activity around the fantasy sports and gaming space. There was the news that European soccer clubs like FC Barcelona were embracing pay fantasy sports more and more, a host of pieces on FanDuel and Draft Kings reporting record quarters for engagement amidst massive marketing, the Fantasy …
Thursday night as the United States Olympic Committee announced that Boston was their bid choice for the 2024 Summer Olympic Games, the worlds of LinkedIn, social media and networking immediately began to heat up. Young people, and their parents, started sending resumes around to anyone and everyone in hopes of finding jobs for their young …
It has been a good year to be the Warriors. From the on and off-court success in the Bay Area to their D-League franchise down the coast in Santa Cruz, all things Golden State are humming along. While many followers are well aware of the landmark season Steve Kerr’s team is having, they may not …
This past weekend we were saddened and worried to hear that the remaining original employee still employed by the NBA, the Philadelphia 76ers Harvey Pollock, was involved in a car accident that left him with some very bad injuries. Reports are that he is on the road to recovery, with among other things, a broken …