JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Joe Yanarella, a fellow 1985 Fordham University graduate, has had a 25+ year career in publishing, including stints as a sportswriter at two daily newspapers and management stops at two different print publishers. He joined Bleacher Report in 2009 as its first Editor-in-Chief, a title he still holds today as B/R has grown from start-up …
As the NBA season gets going, here are three of the many best practices teams have put forth this past week, with many more to come. Sixers, Media, Mix It up: The relationship between teams and media members is probably as cautious and contentious in some cases as it has ever been, but some teams …
Now it’s not like teams haven’t figured out the need for use of social media or the power it now has in engaging fans. Still, harnessing that power into some centralized events is sometime a challenge. Then again you have the Golden State Warriors, who continue to refine the aggregated space and recently staged one …
It is always interesting to see what attacker brands will do to try and cut through the clutter. This past week there was a half-page ad in the New York Times from the Chinese cell phone company Meitu, in English and Chinese, in the form of an “Open letter” to IOC President Thomas Bach. The …
They lost their most marketable, albeit aging star; the cornerstone of their franchise to free agency. They are in an ultracompetitive marketplace which now includes the defending conference championships, a young rising team with new owners about to move into a building whose penchant is to tell stories very loudly, and to the south, a …
As the fall sports now get into full swing we see analytics, gaming and pay fantasy becoming more and more a factor in the decisions of American sport. Into that mix later this fall will be another combination of all of those efforts, the latest, most robust installment of the World Mind Sports Championships, which …
This past Sunday, three of the most read stories in the New York Times involved the growing and ever-changing world of gaming and gambling. From competitive, professional e-gaming to lotteries now being devised to teach people about healthy savings to the continued troubles two of the biggest online games companies, Rovio and Zynga, are having, …
If you are fan of inductions, then late July and August is your time. Two weeks ago the Baseball Hall of Fame had one of their biggest weekends ever with massive attendance and media exposure. Last weekend the Pro Football Hall of Fame served as the unofficial kickoff of the NFL season with their Hall …
Before any trade movement happened, the entirety of the NBA waited with baited breath on one event: the decision of LeBron James. Everyone in the sports world knew that once LeBron picked his destination, that the shakeout would be swift and violent. Now that the smoke has cleared, what did it all mean in terms …
The latest in Tanner Simkins interviews is with Michelle Campbell, Executive Director of the LeBron James Family Foundation, which has thrived whether the NBA star has been in Miami or Cleveland… Michele Campbell is Executive Director of The LeBron James Family Foundation. The organization helps at-risk youths progress from third grade to successful high school …
