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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is amazing that it is 25 years this month that the sports business world, just growing at the time, prematurely lost a legend, someone who set the tone and helped create the sports and entertainment communication industry as it exists today. His name was Mike Cohen and some called him “Inky,” because throughout his …
It is late summer in New York. People are on vacation, there is a glut of sports news between the NFL, baseball winding down, the US Open, even The Barclays taking the headlines. So if you have an elite high school basketball event, what does one do to cut through the clutter? Location, location, location. …
Victor Oladipo’s use of Google Glass during the NBA Draft created a great deal of buzz, especially when he couldn’t wear the unlicensed product on to the stage when his name was called. Still, the stylish looking glasses provided some unique perspective as the former Indiana star milled about the Green Room at Barclays Center. …
Legendary Brooklyn Dodgers General Manager Branch Rickey said that “Luck is the residue of design.” “The Mahatma “would be proud of his borough’s current tenants in professional sports then. Now there is no way, even in his wildest dreams that Brooklyn Nets and Barclays Center CEO Brett Yormark could have foreseen a billionaire Russian owner, …
It is the buzzword of the year like “plastics” was in the movie “The Graduate,” or “Social Media” was last year or “3D TV” was three years ago. Now it’s all about the second screen…or the third…or the fourth. And while a study this week in the Sports Business Journal showed that usage and adaptation …
For years the WNBA has struggled to find that perfect mix of edgy athletic talent and family audience to draw casual fans in from beautiful weather indoors in the summer. They have had breakout crossover stars like Lisa Leslie for sure, but getting a consistent return that matches both talent ton the court and buzz …
There are wide ranging numbers attributed to the number of dollars spent and people who play fantasy sports in the United States, but rest assured it is in the millions. Football is king, baseball second and then it goes down from there. The major media companies have found a jackpot in monetizing and aggregating fantasy …
The opportunity for athletes, teams and coaches to engage with fans seems to ratchet up with each passing week. What was once doable only by going to a game or an autograph sessions or “sports night,” has elevated from “influencer parties” to chat rooms to text messaging to customized and targeted voice and email to …
There is a battle going on in the State of New Jersey that, if played out in favor of the state, will open up and endless trough of marketing and spending dollars for professional sports going forward, one that could help keep costs down for tickets, ease burden on stadium improvements and in many ways …
Usually the New York athlete story ends ugly. Successful star comes to Gotham and ends his career in tatters, or leaves to find glory elsewhere. Rarely do you find someone like the New York Rangers Mark Messier, who came to Gotham to fulfill the dream of fans that had been harbored for over 50 years, …
