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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There are wide ranging numbers attributed to the number of dollars spent and people who play fantasy sports in the United States, but rest assured it is in the millions. Football is king, baseball second and then it goes down from there. The major media companies have found a jackpot in monetizing and aggregating fantasy …
The opportunity for athletes, teams and coaches to engage with fans seems to ratchet up with each passing week. What was once doable only by going to a game or an autograph sessions or “sports night,” has elevated from “influencer parties” to chat rooms to text messaging to customized and targeted voice and email to …
There is a battle going on in the State of New Jersey that, if played out in favor of the state, will open up and endless trough of marketing and spending dollars for professional sports going forward, one that could help keep costs down for tickets, ease burden on stadium improvements and in many ways …
Usually the New York athlete story ends ugly. Successful star comes to Gotham and ends his career in tatters, or leaves to find glory elsewhere. Rarely do you find someone like the New York Rangers Mark Messier, who came to Gotham to fulfill the dream of fans that had been harbored for over 50 years, …
The horrific incident in Newtown, Connecticut Friday night has had an effect on people that comes close to, if not surpasses, the feelings around the incidents of 9/11. Then the feeling was more toward revenge and nationalism as well as healing. This tragedy, because of its randomness and its targets being innocent children, seems to …
The Brentford Football Club has been around since 1889 and now plays in League One. Most of their history they have labored for their loyal supporters in the second or third division. They play on a pitch scheduled for renovation after years of struggling. However given the economy, Brentford recently announced a plan for one …
Some men are great, others have greatness thrust upon them. Or if you are Houston Rockets General Manager Daryl Morey you are able to afford projected greatness. Lucky or shrewd or a combination of both, the Houston braintrust found themselves with not just one, but two marketing opportunities and potential stars they might not have …
As we head toward Election Day, few quick items from the weekend. The Nets Build A Public Trust: Make no mistake about it, the Brooklyn Nets are a business. They are there to sell tickets and sponsorships first and foremost and make the Barclays Center a winner on the ledger sheet. They are not a …
Last week the Brooklyn Nets started their countdown clock to the long-discussed opening of Americas newest showplace, the Barclays Center in Brooklyn, New York. Not a day goes by without another announcement of a concert, high school hoops extravaganza, new billboard going up, community visit, concert or “innovation” as the organization continues to scream “Look …
Time for a little best practices roundup…three good ones from this week… ROSE ON THE COMEBACK TRAIL: Most times an athlete’s rehab is behind a wall of secrecy and HIP-AA regulations. We seldom see the work he or she outs in as we concentrate on those who have replaced even the brightest of stars for …
