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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It was nice seeing the second version of “The Redeem Team” take the Olympic gold on Sunday over Spain, but what did it do for the future of the great game of basketball? By contrast, the men’s Olympic soccer tourney, won by Mexico over Brazil, gave the sport a big lift and highlight a host …
As th first weekend of the London Olympics came to a close, some unique opportunities arose…here are three: Masking A brand: Although not quite with the push that archery hs gotten through its roles in some recent blockbuster movies (Brave, The Avengers and The Hunger Games especially) fencing, with its inner-city appeal, has presented its …
It was never an “if” but a “when,” so those who expressed surprise that the NBA officially announced an approved outreach plan for a front jersey patch sponsor should not be surprised at all. MLS has done well without issue, the WNBA has worked smoothly, small patches on NHL, NFL and NBA practice jerseys didn’t …
There is no team that pushes its brand…shamelessly, unabashedly, to those interested and disinterested…as the former New Jersey now Brooklyn Nets. Nary a day goes by where some player, staffer, partner is not out doing something in the community, or the team is touting its latest innovations. New players in town? Go to the Yankees …
About eight years ago, Emirates Airways, looking to find a way to start connecting with an American sporting audience, joined forces with the Breeder’s Cup as a key sponsor. At the time, some looked at the partnership as a stretch by the airline, which had little presence in the United States but a bigger tie …
Last year if you said to a sports marketer the names “Lin Dickey” he or she may have thought you were talking about the former NFL quarterback Lynn Dickey and maybe some kind of retro fantasy camp idea for old Packers or Houston Oilers. Today, especially in the mega-market of New York, the names Lin…as …
FIFA has not allowed top players to play for years. Baseball, despite putting on a great front with a number of concessions, was never that upset about being pushed out the door following Beijing. Now according to a report in Yahoo Sports Wednesday, the NBA may join the team migration away from the Olympic programme …
Twenty five years ago, July 1, 1987, I was in my office at SportsChannel in Woodbury, N.Y. (where I was Assistant Director for Marketing and Public Relations) with a group of people listening to a new venture in sport, all-sports radio. Just after 3:00, the signal at 1050 AM changed from WHN, a country station …
Maybe it’s because the NHL has gotten such positive feedback for its digital innovation and its work with NBC to really resurrect the sport in the last few years. Maybe it’s because the NFL has tried to expand their footprint event further into brand activation year-round, growing the Draft and offseason workouts into brand platforms. …
As Memorial Day is upon us here in the States, it is interesting to take a quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …
