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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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NCAA

In Social, Colleges Need To Play It Straight…

September 7, 2012 by eastwin5

There has been a tremendous amount of hype and attention payed to high level college athletics in the last year. From conference reshuffling, to the National Championship playoff to expanded March Madness coverage and the innovation in the TV and digital space with added elements like the Pac 12 Network and the Longhorn Network, the …

Read moreIn Social, Colleges Need To Play It Straight…

Lee, Lowes and Heisman…Another Three Good Ones.

September 1, 2012 by eastwin5

As we head into the homestretch for baseball, and the kickoff of college football, another three good ideas that popped up as the week came to an end… Certain-Lee The Best Promo of the MLB Season:  The San Francisco Giants keep finding ways to do it right and first with fan engagement, and now they …

Read moreLee, Lowes and Heisman…Another Three Good Ones.

Kickin Off The College Season With Some Good Ideas…

August 30, 2012 by eastwin5

Many experts in the industry feel that the real brand value of  college athletics is still to come. From new television deals to the playoff system to schools taking control of their marketing rights and merchandising their assets, the future is bright for brands who want to go back to school to find new ways …

Read moreKickin Off The College Season With Some Good Ideas…

Good Moves: Rose Coming Back, Bronze Snoopy, High Tech Sponsors

August 17, 2012 by eastwin5

Time for a little best practices roundup…three good ones from this week… ROSE ON THE COMEBACK TRAIL: Most times an athlete’s rehab is behind a wall of secrecy and HIP-AA regulations. We seldom see the work he or she outs in as we concentrate on those who have replaced even the brightest of stars for …

Read moreGood Moves: Rose Coming Back, Bronze Snoopy, High Tech Sponsors

Lions Roar, Refuel With Alternate Brands…

August 14, 2012 by eastwin5

The Ivy League certainly has the most elite group of Universities in the world, but in the sports marketing business, sometimes “elite” is not the word that comes up when talking brand sponsorships. “Creative” yes, “innovative” maybe. “Entreprenurial” for sure.  Even with the successful intercollegiate hoops runs of Harvard and Cornell, and the consistent play …

Read moreLions Roar, Refuel With Alternate Brands…

A Simple Way To Get In The Spirit: Show Your Colors

August 1, 2012 by eastwin5

Yes we are in the middle of the Olympics, the MLB trading deadline is passed and training camps for NFL are going strong. So with all the going on, a simple and fun way to start the fall college sports season kicked off this week…show your colors. The Collegiate Licensing Company (CLC), a division of …

Read moreA Simple Way To Get In The Spirit: Show Your Colors

Man U “Gets” Local Branding, PSU Speaks As One, And Value As “Intrepreneurs”

July 28, 2012 by eastwin5

As we hit the opening weekend of the Olympics, some thoughts on good moves away from London… Manchester United Thinks Globally, Acts Locally: There is perhaps no more better positioned global sports brand than Manchester United. The club will play to packed stadia anywhere in the world and their web traffic, kit sales and TV …

Read moreMan U “Gets” Local Branding, PSU Speaks As One, And Value As “Intrepreneurs”

A Few Thoughts On Penn State…

July 14, 2012 by eastwin5

I have seen and experienced what collateral damage can do to innocent victims first hand. So it is with that perspective I read through many of the pieces the past few days about what next to do at Penn State. There is no doubt that the healing will have to continue for years, and this …

Read moreA Few Thoughts On Penn State…

MLS Scores With “Food Week”

July 6, 2012 by eastwin5

It hasn’t gotten a huge amount of play sandwiched in between the MLB All-Star leadup, NBA free agent madness, the lull after EURO2012 and the Canada Day and Independence Day holidays in North America, but Major League Soccer launched a very smart and infinitely growable platform this week with “Food Week.” Done almost totally as …

Read moreMLS Scores With “Food Week”

Digital Broncos, Hebrew Scarves, and Cross-promoting Goodwill…

June 6, 2012 by eastwin5

As we reach the midweek point of the first full week of June, a few best practices worth noting… Western Busts Social Media: Sometimes in the offseason it is difficult to keep fan engagement alive in college athletics. Student-athletes are off doing other things and the cyclical nature of college sports may have a University …

Read moreDigital Broncos, Hebrew Scarves, and Cross-promoting Goodwill…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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