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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last spring our colleague Peter Casey launched an ambitious online tool where baseball fans could create a mosaic of all the great places they had seen games, and marry those events to a narrative that matched any fans passion for baseball. It followed a similar launch last winter for basketball fans. It was called “Hardball …
There is no doubt the simple act of the Ice Bucket Challenge surpassed the imagination and expectations of those golfers who originally launched the idea on July 15 to benefit ALS (Amyotrophic lateral sclerosis, or Lou Gehrig’s Disease). From kids to heads of state to celebrities to athletes, the challenge is still going strong with …
Following William Morris Endeavor’s acquisition of IMG, there’s been talk of collaboration — using WME talent in IMG marketing. A great example of that collaboration came to light this week as college football kicks off. With 12,000 US retailers supporting the event and promotion in full force, WME client BRAD PAISLEY has signed on as …
It’s cheap, it’s simple, and it’s simple to understand. Those are some of the most forgotten goals for brand and marketing and PR campaigns in a world where we are all about multi-layer, multi-level complex engagement. That’s really why the Ice Bucket Challenge has worked, and helped really advance the cause and the funding for …
It certainly doesn’t have all the grandeur and expectations that Rutgers move to the Big 10 this fall has, but another New Jersey school with bigger aspirations for its brand, and its football team, will make a “Big’ move this fall. Monmouth University will make the switch in football from the Northeast Conference to the …
It’s almost tailgate time on hundreds of colleges across the country, and a relatively new brand is ready to jump into the fray with a pretty unique contest. Schwan’s is a one of the national brands IMG College has brought to multiple school properties, with some assistance from Learfield Sports in lining up key schools. …
It certainly wasn’t the greatest week for Gannett, with their news of the virtual shuttering of their long form national sports platform “Sports on Earth” and the spinning off of their newspapers. However for the local sports fan, a new offering on the digital Gannett platforms could provide a nice option for additional coverage of …
Hummus and Yogurt, smart brand fits for the college marketplace, and both now have really started their engagement through athletic branding. This week, Chobani announced a 17 school partnership through IMG College to engage with colleges through athletics on a broad platform; from digital and game promotions to health awareness campaigns, sampling and access to …
If you are a fan, no matter what, your team is going to stink at some point. It’s part of the ups and downs of the game; you win some, you lose some. However if you are a fan of the University of Oregon Ducks this year, every time you pick up a hard ticket …
The overall potential for high school sports properties regionally and nationally remains a hot button for media and marketers, with many bullish on the future as national brands seek hyper local activity, cash strapped school districts look for ways to bring in revenue and media use cost-efficient tools to tell very worthy stories and capture …
