JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
How to cut through the clutter…if you are seen as a mainstream staple with not a great deal of buzz? Look for some blue ocean to swim in…even if it can be well, a bit murky. Case in point…Bush’s Beans, which announced this week it will seek one Chili-Loving fan to be the first- ever …
If you hear about something randomly (and listening again is so key) maybe it’s a random thought. If you hear about something three times maybe its becoming something buzzworthy…if you hear about something four or five times…and once is from the pulpit…maybe it is really a thing. Case in point is letterwriting, its value, and …
There is so much talk about streaming and the value of personalized channels can bring to hand casual and diehards a point of view as to how they want to engage in the live coverage of their favorite sporting events. We keep seeing the expansion of Twitch and its competitors into sports deals with teams, leagues …
We raise the question as a thought starter in class quite often. Who is the media? The initial responses are the ones one would expect…newspapers, CNN, Bleacher Report, NPR etc. etc.… Then we talk about the ability to self-story tell, the rise of social media and citizen journalism, the ability to create and enhance a narrative …
While we try to keep an eye on the future while being in the present, it is nice to lean forward and see opportunities yet to move into the sports. Media and entertainment world that are bubbling up elsewhere, and as they become opportunities to marshal profit and engagement, could soon make the jump. Two …
They are some of the simplest yet fun and useful tangible collectibles…the rally towel. An easy way for brands to activate and fans to show their support at crucial times. They come in handy away from games for seat wiping, car cleaning and any one of thousands of ideas, and for the special ones, when …
It is still there. And today it is more relevant than ever before…especially since World Suicide Prevention Day is this month. There it was on the side of a phone kiosk in midtown Manhattan two years ago, a large picture of Olympic swimming star Michael Phelps. Another ad for Speedo or Subway or Under Armour, as …
As fall rolls in, our summer intern Noah Zaret keeps hammering out our podcast notes, this week featuring to recent and very timely ones; one of the growing value of entrepreneurship in the sports space, the other on the expanding world of sustainability. You can hear all our podcasts here as well. Jennifer Rottenberg On …
This past week former New York Mets catcher John Stearns passed away after a long battle with cancer, and it served again as a reminder the value that Old Timers Day’s, alumni weekends, and various other gatherings can serve to rekindle storytelling, build fan equity, and even connect a current generation to one prior. The …
The quest to be a curious learner took us last weekend to the Hockey Hall of Fame in Toronto, a treasure trove of tidbits about the great game which made a visit even for the casual fan so worthwhile. We of course were more than the casual fan, as well as lovers of history, so …