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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Our student from Elon University, Noah Zaret, continues to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. This time we talk Olympics, women’s sports and India with Neha Aggarwal, the business of the WNBA, MLS and more with Amy Scheer, and the Savannah Bananas …
So there we were driving to The Shore Thursday night as the signal from WCBS 880 kind of drifted in and out as we listened to Howie Rose and Wayne Randazzo call the first of the Mets-Marlins series from CitiField. As always the guys were brining all kinds of stories into the broadcast, when Randazzo …
Maybe we think its July 4th, when Joey Chestnut and company dominate the ESPN airwaves at the Nathan’s Hot Dog Eating Contest, but in reality, National Hot Dog Day is actually the third Wednesday in July. For all its innovation and brand creativity baseball has yet to have an official hot dog (or an official mustard for …
We are lucky to have a student from Elon University, Noah Zaret, working with us this summer. We have asked Noah to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. This time we selected three hot takes…NFT’s, global soccer and the marketing of the …
This past week I was watching CBS Sunday when a story on the band Toto came on. Here is another of those iconic rock bands of decades ago still singing those songs for an audience that loves their sound. However it was not the idea of the vintage rockers that caught me, it was their …
There is no doubt that the Cannabis/CBD business is slowly, steadily finding its way into the mainstream, and that of course includes the billion dollar business of sports. The latest and loudest salvo was fired early last week, when Major League Baseball and its teams opened up the door to do business with CBD brands, …
We are often asked what are the skills needed to find your way in the business of sports in the future. Parents of young athletes, recent graduates, kids who have become disillusioned with hours of countless hours in practice and tied to one sport still know they have a passion, have an interest in involvement, …
We are lucky to have a student from Elon University, Noah Zaret, working with us this summer. We have asked Noah to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. Starting off with the 50th anniversary of Title IX this week, are ones we …
When you get older like me you tend to root for people more than teams. So it was there Thursday night as the Golden State Warriors too their fourth title since Steve Kerr took the reins and Steph Curry and crew turned up the volume, that I kept looking along the fringes for my two …
It’s the time of year when grads or career changers come flooding in to try and figure out what’s next. Some are diving headlong into the pool, others are dipping a toe and hoping for remote work, or for those students who have been through the challenging times of the Pandemic, they may be taking …