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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Cornhole, Yes Cornhole, NFL Combine For A Big Brand Super Bowl Showcase…

February 7, 2025 by Joe Favorito

You walk through the massive NFL Experience in New Orleans and you see all the requisite fun activations and brands partnerships…and then as you head towards the NFL Store, everything ends in a gift shop right, there you have Pickleball…and cornhole. What a jump cornhole has made from tailgating to the main stage, and the …

Read moreCornhole, Yes Cornhole, NFL Combine For A Big Brand Super Bowl Showcase…

Expansive Expansion Arrives; Who Can Learn, Survive, and Thrive?

January 30, 2025 by Joe Favorito

There is always a feeling the competition stirs the competitive juices in the bets of businesses…adjust, or fail, or even worse, be swallowed up by the disruptor. We have seen this constantly in sports when expansion comes along, or a challenger league steps up to fill what they see as a need to force the …

Read moreExpansive Expansion Arrives; Who Can Learn, Survive, and Thrive?

Certainty and Mystery; Lessons From Harold Katz, David Stern and Kobe Bryant…

January 27, 2025 by Joe Favorito

Sunday morning, I went to an early mass at our parish, St. John the Baptist in Hillsdale, NJ, and I am always interested and intrigued to what our pastor, Monsignor Peter Smutelovic, has in store for his homily. This week he talked a great deal about the faith that the two College Football championship quarterbacks, …

Read moreCertainty and Mystery; Lessons From Harold Katz, David Stern and Kobe Bryant…

Bookmarking the Four C’s To Make Storytelling Successful…

January 25, 2025 by Joe Favorito

This past week I was catching up with my colleague Terry Lyons on ideas big and small, and we turned to the ideas of what needs to be brought to the table when trying to take a spark of an idea and make it bloom in a time challenged world. Like the book I was …

Read moreBookmarking the Four C’s To Make Storytelling Successful…

“Isn’t That The League Where…” TGL And Unrivaled Both Answer A Key Important Question Many Startups Can’t…

January 22, 2025 by Joe Favorito

A while ago an MSG executive named Bill Jemas wanted to test a theory he had. If you priced the second row at a Knicks game more than the first, what would people buy first? The answer when it was tested was clear…people gravitated to the highest price with the idea that the best cost …

Read more“Isn’t That The League Where…” TGL And Unrivaled Both Answer A Key Important Question Many Startups Can’t…

Grit, Fun and Entreprenurial Leadership…Two Good Listens For Mid-January…

January 19, 2025 by Joe Favorito

We started our tenth year for our podcast at Columbia with a pair of business leaders who bring big thinking, varied knowledge, deep entrepreneurial roots, and a great understanding pf people to everything they do. One…Howard Handler, is one of the most respected individuals in sports, music and entertainment, having worked across a myriad of …

Read moreGrit, Fun and Entreprenurial Leadership…Two Good Listens For Mid-January…

The Challenges of Tasting The Alphabet Soup of Today…

January 16, 2025 by Joe Favorito

This past Monday as I started the undergraduate spring class I do at Fordham I took literally ten minutes to whiteboard “stuff.” Just list out the things that are on the top of peoples minds, and what lies ahead and what that alphabet soup looks like. WOW. Lots of initials like PIF, TGL, GFL, USL, …

Read moreThe Challenges of Tasting The Alphabet Soup of Today…

Wisconsin Wanderings; Bucks, Marquette, Packers All Answer a Question; “Why Would I Care?”

January 12, 2025 by Joe Favorito

When talking with several executives this week about the launch of new leagues this month in volleyball, basketball, and golf, as well as all the niche sports vying for coverage and the mainstays we keep defaulting back to, one question kept coming up…who is the audience, and more importantly what’s the reason you are giving …

Read moreWisconsin Wanderings; Bucks, Marquette, Packers All Answer a Question; “Why Would I Care?”

The Team Sports Pet Peeve…If You Take A City Name Then Play There…

January 10, 2025 by Joe Favorito

This past week I spent time in Milwaukee, Green Bay and back here in New York, even going to the Rangers-Devils game at MSG Thursday night. All of those teams are reflections of their community and have spent years weaving themselves into the fabric of their cities and towns. It is such a key part …

Read moreThe Team Sports Pet Peeve…If You Take A City Name Then Play There…

Better stories, deeper storytelling; the Fourth Edition of Our Book Arrives…

January 9, 2025 by Joe Favorito

In 2007, when my colleague John Genzale asked me to come up with a class on communications for a fledgling program that had just launched at Columbia in the School of Professional Studies AND did I want to write a book about the topic, I laughed. I had taken a stab at teaching at NYU…a …

Read moreBetter stories, deeper storytelling; the Fourth Edition of Our Book Arrives…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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