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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week there was an interesting back and forth between and NFL team and some members of the media. The crux of it, without naming names because it is part of a bigger issue of sometimes building walls and less bridges, was that a team, led by a coach, felt like they did not …
Our list of brands on our student watch lists drew a lot of questions as to who else they were following and engaing with, so here is another ten. The link to the first set we published over the weekend is here. Glossier has positioned itself as a leader in breaking the stereotype that beauty …
“In the future, everyone will have a podcast and an email newsletter for 15 minutes.” That little tweet from my longtime friend and colleague Jim Maiella a few years ago really summed up the rush to storytell and create authoritative share of voice these days, albeit into a crowded marketplace and sometimes, without fully know who, why …
Every semester we ask our students for brands they are following in an effort to learn more about what’s outside our bubble. While we always get some of the understandable, there is always a more massive group of companies they care about, engage with and follow that we learn about…or even brands…Stanley Tools for example…who …
This time of year it is always interesting to note those looking to reinvent themselves and find ways to pivot into what’s next as a calendar year ends, and a new one begins. Many of those are north of 50, looking to again figure out the next chapter, which we wrote about recently. Maybe that’s …
You have to remain relevant to cut through the clutter for even the best of causes. That’s why I always look to see how MOVEMBER changes its focus just a bit every time this month. Last year, the global charity’s partnership with Opendorse to help athletes raise dollars for mental health awareness and causes like …
Halloween has different meanings for many people, and they are often tied to memories of Trick or Treat or costumes, especially from childhood. One of mine is actually about a different kind of surprise…in 2001 Halloween marked Michael Jordan’s return to the NBA with the Washington Wizards and began my seven year journey as head …
People often ask, “oh you have worked in sports all your life, what teams do you root for?” While I do care about some teams much more than some others…and honestly don’t really “hate” any team…and have worked for so many organizations considered rivals (Fordham and Iona, the Jets and the Giants, NWSL and MLS …
We have had quite a run of super smart guests on the podcast recently, so wanted to share three more solid, 45 minute and less listens on everything from how the NFL got to be the NFL to AI and fan engagement to a unique look at business strategy in areas like college sports and …
Last Sunday my friend and colleague Dave Siroty went to see “Bull Durham” at the Paper Mill Playhouse in New Jersey. It was not the dramatic play off of Ron Shelton’s memorable screenplay of the trials and tribulations of the Durham Bulls from 1988 , it was a musical adaption telling the same story. His …
