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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The Oakland A’s are not the first, but they are the latest, and the first in the very traditional world of baseball, to go the audio streaming route vs having a local radio partner for the 2020 season. Oakland’s Dave Kaval explained the reasoning (they will have terrestrial radio in certain parts of the market …
There was a time not too long ago where the NBA All Star Weekend was becoming a slog; players opting out, questions about value and cost, if there was a need or interest any more. Most leagues face the same and bigger issues with midseason (or in the case of the NFL postseason) breaks to …
As the XFL reaches week two and beyond, the tempered enthusiasm now moves to what’s next and sustainability for the longer term. In truth its hard to say for sure what the viability of a spring football league, outside of the CFL, will actually be; many have tried, and none, other than a bit of …
There we were on Radio Row in Miami, one of almost 300 outlets all doing the same thing pretty much; storytelling with audio for almost a full week at the Miami Beach Convention Center. There were the traditional radio outlets, podcasters like The Tony Bruno Show, six college outlets, video setups, streaming posts, even setups …
You could not watch more than five minutes of Sunday nights Academy Awards without hearing the value of “storytelling” coming up as the essential tool for changing opinion, influencing decision and making the world a better place. Storytelling. Again and again. More valued today than ever. The ability to tell one’s story, be it individual, …
Thursday marked the 27th anniversary of the passing of Arthur Ashe from complications from AIDS. One of the sad ironies is that he was offered &and was going to accept head women’s tennis coaching job at Fordham when he found out and informed then athletic director Frank McLaughlin that he had to pass on the …
“Beer in one hand, bag in another.” That’s the way American Cornhole League founder Stacey Moore describes his growing business. However Moore us underselling what he has built, and we saw firsthand last week on Radio Row at Super Bowl in Miami how the ACL resonates with almost everyone, and how Cornhole really expanded their …
We often talk about the value of showing up, and this past week, at a chance dinner during Super Bowl in Miami, we heard one of the better examples of “just showing up” and how grit and hustle got a now seasoned executive to where he is today. Now probably many in the current sports …
It has been quite a roller coaster first month of the year. Bookending the 1st month of January 2020 are the sudden tragic losses of David Stern and Kobe Bryant (as well as the others who perished tragically Sunday) ; two at different stages of vibrant lives whose impact went and will go on, way …
In a time when cause marketing is even more on the minds of young consumers, and as Super Bowl approaches, time to give a best practice shootout to a very simple idea that ties both together, and can help, with a simple act, move mountains. It is the Souper Bowl of Caring, which will again …