JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …
There was a time about 100 years ago (it was actually 1984) when then St. John’s Sports Information Director the late Katha Quinn caused quite a stir when a reporter, Clemson Smith Muniz of the Daily News, wrote that the elite Red Storm men’s basketball players were being put through “Media Training.” It was partially …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and iTunes and digital audio and Sirius/XM and Podcasting and I Heart Radio …
As we head back to campus we keep asking what topics we were watching closely this fall. In addition to the basics gaining buzz…NIL, analytics, sports gambling, gamification, climate change, cause marketing, social responsibility; my answer continues to be STEM and healthy lifestyle. In that second category is the continued growing and somewhat neglected issue …
There was a time not too long ago when the idea of using data to better help and understand the needs of consumers, especially tied to something like sports, involved a hastily filled out questionnaire and a coupon for a free hot dog on game day. We saw these thousands of people in the stands, …
One more brief digression from best practices of others for a moment. Earlier this summer we did a summer high school class for those interested in learning a little more about options ahead. In previous years, no laptops were allowed in our classes…too much of a distraction…good look in the Zoom inspired world doing that again this …
A few weeks ago, we had a fun conversation with Roman Tirone, who is helping lead the charge with ZEDRun and virtual horse racing’s success here in the United States and it made us ask a bigger question about the value of predictive data as it can apply to virtual sports, or even matchups in …
This came from two of the smartest people I know, my now almost eight year old nieces Brigid and Caroline, and I was reminded of it again during a drive to Athens, Georgia this week. It was a few years ago and they were being asked some question about something that kids should or shouldn’t …
A break from the sports business best practices, sort of… The past week we have been lucky to have my 25 year old daughter Christine home from graduate school at the University of Georgia, while her brother Andrew finishes his delayed senior film project at Drexel. Having Christine home, at age 25, made me think …
As we head into the second week of the Tokyo Olympics we will see lots of track and field, some baseball, more gymnastics and a host of other sports and disciplines which may catch our attention every few years. However we thought it would be good for the disruptive first adopter to look past Tokyo …