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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“The NBA will have franchises in Europe within 10 years.” That was David Stern at the NBA All-Star Game in Philadelphia in 2002, when talk of European expansion was the hot topic. Now of course we have leaders floating ideas like that pretty regularly (including Real Madrid leadership looking to create a club Super League …
It’s amazing what happens sometimes when you listen and look for a new vein of authentic storytelling. One new example, and it’s a great one, involves hockey legend Wayne Gretzky, the work of the Tim Horton’s brand…and a long forgotten napkin. The result is one of the most evocative stories told in some time in …
It started as a simple way for players to tell their story two seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …
It used to be only in Detroit could you throw an object on the ice during a hockey game and not be escorted from the building, in this case the former Joe Louis Arena. However the Teddy Bear toss for charity has taken the place of octopi in Motown, and we have a new record. Minor …
I don’t know Michael Arcieri, heck I only know a few people still working in the front office of the Knicks since my time there over a decade ago, but in reading this Thanksgiving Day story by Chris Iseman I know enough of what Michael has done to make it relatable to what success can …
There has been so much debate over the use of athlete likeness for commercial purposes in the past few months, and the debate, along with the state declarations of support with laws that will support, are going to go on for some time. Much of the focus still remains with big time, big exposure schools …
This past week Ben Cherington was named the General Manager of the Pittsburgh Pirates, a great move for a franchise which was on the rise and suddenly lost its way again. Cherington has been a patient builder of organizations and culture wherever he has been, and if the past is a harbinger of the future, …
Three years ago this week the sports world learned that former Brooklyn Dodgers pitcher Ralph Branca passed away at the age of 90. While Branca was known more for his infamous pitch to the New York Giants Bobby Thomson that game NY the National League pennant in 1951 , the Mount Vernon, New York native should really …
Sometimes it’s the littlest twist that gets you the biggest bang, and if it involves free food and college students, the ROI goes up even more. Whether it is a team giving away Free Chili for a milestone like 120 points in an NBA game, or free Dunkin Donuts for a home run barrage, or …
Twelve years ago my colleague Mike Dillon came to me with an opportunity; he created a LinkedIn Group called Sports Marketing and PR Pros but wasn’t sure what could be done with it. Back then, LinkedIn was less forward leaning than today, and even today it is still a relatively passive platform although their push …