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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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“Marty Supreme” And Other Films Help Create A Sports Storytelling Moment, Less A Movement…

December 31, 2025 by Joe Favorito

The information gleaned from newsletters, if you can curate them correctly, is invaluable. One of my favorites is Offball, which brings me info on sports like pop culture I don’t find elsewhere. This week was a little ditty about “Marty Supreme” and the misframed message of it’s what…it’s a story framed around table tennis, not …

Read more“Marty Supreme” And Other Films Help Create A Sports Storytelling Moment, Less A Movement…

Step Ahead, Not Back, As We Move to ’26…

December 29, 2025 by Joe Favorito

What a year…AGAIN!. Still we have time for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for that matter, predictions of …

Read moreStep Ahead, Not Back, As We Move to ’26…

Guest Post: Sport For Good, Looking Back and Springing Ahead..

December 19, 2025 by Joe Favorito

W e are big fans of all cause marketing and social responsibility can do to make us better humans, so we asked my colleague Howard Brodwin at Sports and Social Change to give us a list of what’ was on his radar as we round out the year… Back (adverb) – in the opposite direction from which …

Read moreGuest Post: Sport For Good, Looking Back and Springing Ahead..

Casting A Wide Startup Net, Building The Sports Learning Platform and AI As A Marriage Helper: Three Good Year-End Listens

December 15, 2025 by Joe Favorito

We get close to the end of the ninth year of our sports business podcast conversations with some really wide-raning discussions. Here are three recent ones below. You can hear them all here as we come up on a decade talking with the leaders across the board. “AI Probably Saved My Marriage.” One of the …

Read moreCasting A Wide Startup Net, Building The Sports Learning Platform and AI As A Marriage Helper: Three Good Year-End Listens

Going From “Aware” To “Care” Has Become A College Challenge…

December 11, 2025 by Joe Favorito

A few weeks ago, on our podcast with Dave Clawson we talked about the steep learning curve the universities are on in terms of communications and storytelling tied to athletes and even coaches. Clawson pointed out that the professionalization brought forth by NIL, along with the transient nature of athletes due to the transfer portal …

Read moreGoing From “Aware” To “Care” Has Become A College Challenge…

Ten Holiday Book Suggestions…

December 7, 2025 by Joe Favorito

For those looking for some good reads to gift or read during travel and the holidays, see below. The list are books which were released first in 2025…I have had to actually have read them and felt like I walked away knowing more than when I opened them, and they are certainly not any kind …

Read moreTen Holiday Book Suggestions…

Tangible Makes An Impression…It’s In The Cards.

December 5, 2025 by Joe Favorito

One more story from Jack Armstrong’s visit to camous this week. He told us about the difference maker when he became the youngest Division I head coach at the Division I level at Niagara University. He pulled many of the stops out, including having a coaching legend, Pete Carlesimo, call the President of Niagara, or …

Read moreTangible Makes An Impression…It’s In The Cards.

Leadership Lessons: Jack Armstrong On Campus

December 2, 2025 by Joe Favorito

The first few days of the week have brought with it a great number of learnings as we head down the stretch of 2025, and wrap another semester on campus at Columbia.  To give our students some value add this fall, we were able to sync schedules with a longtime friend, Jack Armstrong, the longtime …

Read moreLeadership Lessons: Jack Armstrong On Campus

Thankful For The Ride…

November 27, 2025 by Joe Favorito

Much is made about how to navigate the complicated and very fluid professional waters we are in today. As someone who has been at this for over 35 years and has spent the last 18 years on my own, I offer some thoughts. I just got back from a whirlwind week in Nor Cal. Was …

Read moreThankful For The Ride…

Road Notes: Listings, Proof of Concept, and Museum Storytelling…

November 25, 2025 by Joe Favorito

Some thoughts from a great week on the road before Thanksgiving…best part was the people…although some of the places were cool too. Listings Matter: I was driving to San Francisco airport Sunday when my colleague Terry Lyons called to catchup. In the midst of our discussion he mentioned that he wanted to go see the …

Read moreRoad Notes: Listings, Proof of Concept, and Museum Storytelling…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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