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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last week was our second to last planned trip of the year, to Washington for SBJ Dealmakers. Great to listen and learn not just from those on the stage but those randomly roaming the hallways. Some things to think about on the first Monday in December. “Are You Willing to Cross The Street?” That question …
It keeps getting better. My Cause, My Cleats keeps finding new ways to make the pie bigger for cause marketing. For those who don’t know, it started as a simple way for players to tell their story a few seasons ago, one which drew the ire of the NFL as a uniform violation, but one …
A Shootout Lost To History: The Great Alaska Shootout was once the premier preseason college basketball tournament. Alas it was lost to history, warm weather and lots of empty ballrooms with 50 people in them disguised as college basketball facilities. I was reminded of the beauty of the Shootout by my Fordham classmate Jim Johnson …
Earlier this month there was a great New York Times piece on how music artists were embracing and allowing content creators to livestream concerts to a global audience. The piece went in great detail to point out that because of limited touring dates, high demand for tickets in marketplaces and an unquenchable desire for shared …
November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, gambling the Metaverse, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had …
There are lots and lots of buzz…and business being done around “women’s sports” as we probably all know. Comments like “arrival,” “movement not moment,” “get on board” are bandied about time and again. Yet for all the enthusiasm there is still the whispering that certain teams and leagues are still in their relative infancy compared …
Sometimes the cause marketing and social responsibility space can be a bit of a crap shoot. Alignments can be forced, causes can be fleeting, there can be a great deal of repition and box checking, and the ROI can be pretty fluid. Then there are times when magic happens. Case in point. A call came …
Sometimes we think about the going’s on and remark, “That’s one for the book” (whenever I get to update it). Then there are the past ten days or so where it’s much more like a whole chapter of learnings falls in place. Some of it is part of “aha” moments, some comes from the unexpected, …
I can’t pretend to understand the complexities of the Israel-Gaza crisis going on, as I have not walked in the shoes of those on both sides of this growing humanitarian crisis. What I can do is to listen and learn and try and figure out the little things we can all do to better co-exist, …
It is still not a done deal, and maybe because it was a holiday for some in North America, but the LA28 Olympic and Paralympic Games official proposal for new Olympic sports that went to the International Olympic Committee on Monday is an interesting one any many fronts, gives all looking ahead to “what’s next” …