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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sometimes we think about the going’s on and remark, “That’s one for the book” (whenever I get to update it). Then there are the past ten days or so where it’s much more like a whole chapter of learnings falls in place. Some of it is part of “aha” moments, some comes from the unexpected, …
I can’t pretend to understand the complexities of the Israel-Gaza crisis going on, as I have not walked in the shoes of those on both sides of this growing humanitarian crisis. What I can do is to listen and learn and try and figure out the little things we can all do to better co-exist, …
It is still not a done deal, and maybe because it was a holiday for some in North America, but the LA28 Olympic and Paralympic Games official proposal for new Olympic sports that went to the International Olympic Committee on Monday is an interesting one any many fronts, gives all looking ahead to “what’s next” …
A lot of catching up, moving about, listening and learning at the end of this past week, roaming from the Fordham Athletics Hall of Fame dinner on Thursday to our sold out Columbia Sports Symposium on Friday. Some quick highlights and best of learnings along the way. 500 billion That was one of the little …
The NFL, like most of the major leagues, are no stranger to the glitz, the glamor and the buzz of popular culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes want to be rock stars, and they like …
When I tuned in Sunday morning on both streaming services, ESPN+ and Disney+, I was not sure what to expect from the Toy Story Funday Football broadcast. Would it be a re-jig of what CBS does for Nickelodeon? That seemed to make sense as we see buzzworthy moments and content…” Drive To Survive,” “Manningcasts” and …
It’s always interesting to see the players that tackle the early days of NFL Radio Row at Super Bowl. They are usually the gritty ones, the ones looking to push a brand or a platform who may not be the biggest names right away, but they realize the value that the annual pre-Super Bowl extravaganza …
There was a time wayyy back in the 1990’s when the New York Knicks would be yearly contenders for the NBA Eastern Conference Championship and when the team played on the road in places like Indianapolis or Philadelphia or Houston, you would tune in and on the new sideline rotating signage you would see ads for …
Sometimes in the world we are in it is so easy to get caught up in the buzz, in the GOATS in the FOMO moments that we miss some of the little things that those who are successful do to achieve their best. Case in point…a blade of grass. As I was reading Lars Anderson’s …
There was a time when the road to NFL success started in outposts far and wide. Now its good to be home for the summer, with ever-increasing opportunities for expanding the brand tied to those at home. The Raiders are fully settled in in Henderson, Nevada while tthe Dallas Cowboys are still leaving Jerryworld for …