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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane was …
One of the top priorities for any property is finding ways to lure the fans of tomorrow, regardless of age, Fishermen go where the fish are. And for sports marketers fishing for kids? Well, that audience is glued to their phones…peering at screens increasingly showing content from TikTok and Snapchat. This weekend’s New York Times …
OK this project is a bear…but it’s a loveable one, like Winnie The Pooh or Yogi…so I decided again to take it on. The response last January was so strong…here again is last’s years which has had over 2 million views…that I thought about doing it quarterly or biannually, but time never allowed. Best to …
Safe to say it is almost back to normal, the craziness of Super Bowl Radio Row and the ancillary activities in and around the Phoenix Convention Center. The most interesting thing this year was the continued shift to new platforms and areas that we would not have seen before COVID, and the continued diversity of …
As we head into Super Bowl week, Noah Zaret keeps hammering out our podcast notes, this week featuring to recent and very timely ones; one of the growing value of entrepreneurship in the sports space, the other on the expanding world of sustainability. You can hear all our podcasts here as well. Ryan Berman on …
Netflix, which added 7.7 million subscribers in the fourth quarter of 2022 on $7.85 billion in quarterly revenue, is getting a lot of attention for its sports documentaries. The streamer, which has renewed the enormously popular “Drive to Survive” with Formula 1 for the 2023 season, recently released five bingeworthy episodes of “Break Point,” a …
I honestly have never seen a broadcast ad for Waffle House. Now I have counted the number of Waffle Houses between New Jersey and Athens, Georgia (35), have seen the Christmas ornament, and believe there is a Lego set in the works, but traditional ads? Waffle House sells itself. However there they were this week, …
So there amidst Pickleball, eboat racing, CBD speculation, content creation ventures was another eyebrow raiser for “athlete investment”… farming. It was a piece by Front Office Sports about a group of athletes from multiple sports who were buying and renting an Iowa farm as the latest in “unconventional opportunities” for athletes, according to some reports. …
Just after nine last Monday I got a text from my brother Chris, asking if I was watching what was going on on Monday Night Football. I was not, but turned the game on to see…no game. Only stunned silence, and the potential worst nightmare of any live event, let alone a live sporting event, …
Sports is never very forgiving on the field, we like our wins to be decisive. However can a new concept tied to forgiving loans use sports as a potential pathway to success? ForgiveCo is a new public benefit corporation that aims to help brands do good by forgiving the debt of necessity for individuals in …