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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We enter the summer movie season this weekend, one in which the back to the theater with limited streaming at launch plan seems to be growing. Case in point is “Top Gun: Maverick,” which will hopefully lead the return to the coffers of massive dollars into the studios who have struggled to find their way …
I don’t know Joey Zanaboni, and really only came to know more of him through this Washington Post piece that talked about his lengthy career journey, issues overcome and more importantly the crux of the matter…how he created his own identifiable style, his own voice and how he brings joy to his job. As we …
They are some of the most identifiable voices in sport anywhere in the world, those men and women who literally call the games. All have their own style, personality and in many cases identifiable emotions and signature calls and phrases. Yet until this past Thursday, even having been in some of those booths, I never …
Forget the fact that Saturday is the Kentucky Derby, Formula 1 in Miami, the opening fo the WNBA Season and the NBA and Stanley Cup playoffs are moving along. Whats more important for crossover in sports business? It is Free Comic Book day, right on the heels of Star Wars Day on Wednesday . Star Wars …
I’m a fan of the disruptive underdog, so my hope is that every spring football league coming and already here finds its financial foothold and its audience. I’m less concerned about the field talent, although the stories are vast, I’m more interested in those making the sausage for Fan Controlled Football, the USFL, the future …
Friday at CitiField was the alomost perfect exeperience for a New York sports fan. Amazing weather, a salute to to two heroes past…Tom Seaver and Jackie Robinson. A safe, friendly and fun ballpark with friendly and attentive staff. A win by the home team. All except my usual six month or so quizzical question. In …
Gambling, CBD, Crypto, gaming, hard liquor. All those branding opportunities that were once off-limits for the sports and entertainment media world are now OK and the categories for most (CBD is still dealing with legal state by state regulations) are more robust than ever. And of course let’s not forget about the millions spent on …
Last year maybe we have had enough of fake news, because April Fools Day, at least on the sports side, was certainly toned down compared to recent years. This year though some athletes…Tom Brady again…a little LeBron James, The Buffalo Bills with alternate uniforms, and the most viral was now retired womens soccer star Carli Lloyd …
Monday was Pi Day, the day that celebrates the mathematical constant ? (3.14). Pi Day was founded by Physicist Larry Shaw in 1988 and has grown in every area of science, especially as areas like gaming and analytics continue to be even more interesting to a younger demo. Maybe it wasn’t what Dr. Shaw had in …
“Be a lifter, not just a leader.” That quote from WISE Women of the Year honoree, Disney/ESPN’s Rosalyn Durant really struck me as what’s needed as our industry gloriously and steadily moves back to the breakneck, in person business we have all loved. While bumpy roads still lie ahead and always will, the ability for …