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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The day came and went with fireworks and fanfare, music and lots of Scarlet and Terp Pride. Rutgers and the Big 10. Maryland and the Big 10. For the casual fan it had a bit of a wow factor, for the ardent supporter it had a bigger wow factor. For those selling the brand to …
Last weekend I was invited to PPL Park in Chester, Pa. to take a look at a test event for a sport that has a big grassroots following in the US, has been played in some form on the college and high school level for ages, and is a massive sport in its more traditional …
As part of our ongoing best practices series as part of the Columbia University Graduate Program in Sports Management we will be doing occasional pieces with leaders in sports business. Our first is with Robin Harris, Executive Director of the Ivy League Robin Harris serves the The Council of Ivy League Presidents’ Executive Director. Colleague …
It’s not the most compelling TV for those looking for fast action, and some media folks have criticized it for being too over the top with hype, but as a platform it is hard to argue that the NFL Draft as it stands today does not deliver for brand partners, fans, buzz and media content. …
We have seen time and again how sport, especially on a global stage; can have an impact for social change. Whether it is caused-based programs like wearing pink for breast cancer awareness or blue for prostate cancer initiatives, or larger scale calls to action like anti-bullying, athletes, the brands they work with, and their massive …
Many times we in this business get caught up in the hype, the ROI, the buzz and sometimes the routine that we forget about the amazing power that sport has to change lives. Each week my colleague Sab Singh puts out his Sports Doing Good newsletter, which highlights events from around the world and serves …
This weekend in St, Louis at the Edward Jones Dome over 30,000 students, parents and coaches will gather for one of the most inspiring, creative and interactive team events that will be held in the Dome all year. It isn’t football or soccer, lacrosse or cricket or rugby. It is competitive robotics. The U.S. FIRST …
Every year around this time lacrosse enthusiasts start the drum beat that this is the year lacrosse crosses into the mainstream of acceptance, branding and dollars. Yet by June, a successful NCAA tournament is complete, thousands of young people have enjoyed playing the game, and the sport beats a hasty retreat, save for the outdoor …
The high end audio business tied to sport continues to boom, no pun intended, one of the brands that continues to make noise in the space is still Beats By Dre. From their launch that organically dropped LeBron James into the mix as a fan to their attempts at Olympic ambush with athletes to their …
The snow and ice have fallen; the last fans have left Secaucus Junction; the security perimeter is down and the toboggan is gone from Times Square. So when the dust, or ice, settles, who really won the Super Bowl, other than the Seahawks, the broadcasters and those who were able to cash in on the …
