JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is no bigger promotional engine than the one that ESPN has. Once the folks at the hands of the controls get started, the buzz, brand-building and good will that can be spread to sports fans die hard and casual around the world is almost unparalleled. Yes all the other networks can do it well, …
If you live east of say, The Wasatch Mountain Range, you may not know about the success of Alaska Airlines, or that it is the seventh-largest carrier in the US, a key part of a traveler’s itinerary from the Pacific Northwest to California, Hawaii and other locales. You may think they are a quaint little …
Only in Detroit can you throw an object on the ice during a hockey game and not be escorted from the building, in this case Joe Louis Arena. However the new en vogue toss, controlled and buzz-worthy, is the Teddy Bear toss for charity. Minor and junior hockey teams from Topeka to Portland brought in …
While sports like football in the US and even hockey and soccer continue to wrestle with the issue of long term head injury issues, the sports of the mind…especially chess, seem to be gaining momentum as development and strategy opportunities like never before, and other “mind sports,” like competitive robotics, also continue to gain steam …
It is the third most popular sport in the world according to some numbers…its World Cup Final brings the largest audience and the most sponsorship of any event short of the Super Bowl…it has amended its rules, added fan and sponsor friendly events and carved out a faster version of the sport so popular that …
It hasn’t been the brightest of falls for football in the tri-state area, or even down the Turnpike to Philadelphia, but this year’s Super Bowl has certainly generated more buzz, brand activation and long-term talk than probably any other, and for a league that seems like it’s under constant siege these days that’s good news …
The ongoing issue of concussion-related injuries and its effects has dominated the news media for several years now, and came to a head (no pun intended). The NFL has come to a settlement with its former players in a $765 million settlement in the end of August, ending a class action lawsuit from a large …
The NFL continues to amp up its marketing agenda both domestically and abroad from mandating elite teams participate in “Hard Knocks” to expanding the number of games in London going forward, and making sure that elite teams like the Dallas Cowboys (next year) help augment the sometimes iffy matchups served up by longtime stakeholder the …
It hasn’t been the best of falls for either the fans of the New York Giants or the Washington redskins, but that doesn’t mean the last of wins has stopped the continued off-field hype of the teams stars. From Robert Griffin III promotions all over Maryland and Virginia to Eli Manning’s ever-present face at Dunkin …
Unless you are a restaurant owner, special events vendors, advertising partner or hotel manager, you may have been wondering what, other than lots of traffic and crowded cold weather events, the 2014 Super bowl means to your community. Well this week some of that came to shape when the National Football League and NY/NJ Super …
