JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Every year around this time lacrosse enthusiasts start the drum beat that this is the year lacrosse crosses into the mainstream of acceptance, branding and dollars. Yet by June, a successful NCAA tournament is complete, thousands of young people have enjoyed playing the game, and the sport beats a hasty retreat, save for the outdoor …
The high end audio business tied to sport continues to boom, no pun intended, one of the brands that continues to make noise in the space is still Beats By Dre. From their launch that organically dropped LeBron James into the mix as a fan to their attempts at Olympic ambush with athletes to their …
The snow and ice have fallen; the last fans have left Secaucus Junction; the security perimeter is down and the toboggan is gone from Times Square. So when the dust, or ice, settles, who really won the Super Bowl, other than the Seahawks, the broadcasters and those who were able to cash in on the …
Wednesday, just three days removed those fans of the gridiron reach what is an unofficial official end to all things football for a while…the media frenzy of National Signing Day. From coast to coast on every sports network and radio show, young men who are the best at their sport tell the world in choreographed …
There are few sites as unique as “Radio Row” at the Super Bowl. Once a one stop shop for the handful of diehard stations looking to promote the game, it has now evolved into a “who’s who” gathering of stars big and small, brands large and launching, pitches good and bad, and most importantly media …
As we reach pre-Super Bowl weekend the debate rages on as to why a cold weather game vs. the warm weather locations, and it could this game ever happen again? After all, some say, it’s being played between two teams from thousands of miles away, local fans can’t get tickets, it will clog restaurants and …
“You always need an Avis to play someone’s Hertz,” was a line the late Jay Larkin often used when talking about how Showtime built its boxing business and kept the sport uber-competitive against the matchmaking of HBO. The rivalries and the storylines and the competition he believed, were key to grow the sport. Parity and …
There are few team sports competitions with such a long history and tradition as Davis Cup in men’s tennis. Similar to Ryder Cup in golf, Davis Cup takes usually the best of the best in an individual men’s sports and brings those players together in the rarest of rare, as a team, to play for …
Some critics will say it was a reaction to Turner’s announcement of multiple programs live for the coming Final Four, but for a world that constantly buzzes second screen, ESPN offered a very unique litmus test for what fans die hard and casual would want in a major event, not just a sporting event, going …
Small markets, holiday spending issues, surprise home games, viewing enhancements, fan apathy, weather, elite opponents. All factored into the firestorm the NFL came under for three of its four wild card home games this weekend as teams rallied to hit sellout modes and avoid being blacked out. Only better prepared, large market Philadelphia avoided the …
