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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few weeks ago we were visiting the University of Maryland, College Park and we noticed something unusual…a pretty clean slate of real estate that is readily available but never used. It is not the space above urinals or under the top half of bunk beds…it is literally the ground we walk on. We live, …
What do Tony Hawk, the San Francisco 49ers, the 1984 Los Angeles Olympics and the State of New Jersey have in common? Philanthropy. While the quartet have probably never come up in casual conversation before, they did this past week when The Robert Wood Johnson Foundation bestowed the Stave Patterson Award on its three winners …
Is it an organized grassroots movement which will create as much change as debate or is it a disorganized group looking for attention but with no firm plan? A college athlete version of Occupy Wall Street, which will rally people, gain attention but not fully evoke change before citizens move on to whatever is next …
If you are a large scale player in the healthcare field these days, it certainly is not easy trying to set yourself apart. Trying to find a niche, delivering your message, and most importantly effectively and efficiently serving the needs of the consumer are all major challenges as the field goes through a constant ebb …
A little weekend roundup of some smart best practices the last week or so, all with a football tie… KISS Fans The Flames For AFL Interest: it has been years since the Arena Football league has been on the radar screen for most fans and brands nationally. The League which brought us football on an …
When Microsoft first signed a deal with Major League Soccer and then a mega-deal with the NFL last spring, it raised lots of eyebrows as to what was coming. Windows 8 and the mobile world haven’t exactly been kind to MS, so was this a large scale advertising campaign or a multi-faceted program designed to …
Last week a lot was made about the death for Heisman promotional campaigns. No More Joey Harrington on NYC billboards, “Johnny Football” has ruined the process etc etc…and after all we are on TV too much to make a difference. Well what if you are NOT on TV every week and want to make a …
It is now in its fourth season with little push back, the patch program the NFL has implemented on regular season and training camp jerseys. Like the NBA, and the NHL, the patch program, with its limited size and scope, is designed to give added value and continue to serve as a litmus test for …
There are few, if any, more well written and well-told series on broadcast than HBO’s “Hard Knocks.” No matter how mundane the day, the cameras of NFL Films, combined with exquisite direction and writing can deliver moving and impactful stories of the lives of previously unknown or little known NFL players like nothing else. The …
In 2000, only five NFL teams stayed in their own practice facility for the rigors of preseason training camp, this year with the New York Giants returning to the newly-named Quest Diagnostics facility and the Philadelphia Eagles leaving Lehigh University for the Nova Care Center in South Philly, 19 of the 30 NFL clubs will …
