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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
They rarely meet in the regular season, but the Pittsburgh Steelers and the Dallas Cowboys are clearly among the rarefied air of NFL brand dominance. Their success on the field is only mirrored by the passion that both fan bases have for their teams, and the high profile that their ownership groups possess. Now in …
Movember Scores With The Packers: The annual Movember awareness push, which encourages men from around the world to grow mustaches in support of prostate and testicular cancer awareness, became an unintentional victim of the NHL Lockout this years, as several NHL teams who were usually front and center in support of the cause (the Capitals …
Lately we have seen any number of brands trying to weave their ways into the news of the day with varying degrees of success. Footlocker told the world none of their employees, who wear referees jerseys, were part of the replacement crews, the site Ashley Madison offered up a cash price for Tim Tebow to …
They quietly started another season this past week with four teams…Sacramento, Virginia, Omaha and Las Vegas...limping along on financial fumes, albeit with some solid local following, good coaches and some potential great stories of their players. The United Football League is still trying, even if few realize or even care. What happened and could it …
The past few weeks the buzz around college athletics on the business side continues to grow, and with it comes a little larger national spotlight that is putting Universities in a position of access that has not been the norm on a consistent basis for many schools outside of those with the largest followings in …
For many casual fans, sport today, like most of our world, is about the buzz, the bright lights, the big cities…action, action, action. Yet if you look at brands engaging in NFL activation as the season kicked off this week, you would be hard pressed not to see that the team in the smallest market, …
NBA commissioner David Stern has long said that live sports has always been reality TV…drama played out in front of the cameras for millions to see, packed with drama, excitement and of course now all the access that teams, brands and fans can muster. The digital world has brought us into the living rooms, bed …
North American soccer fans are still abuzz over the amount of friendlies that took place during the summer of 2012, showing the world that the interest in high level soccer continues to rise. So the question now becomes, can American football still find its legs abroad? It is a question that has been addressed in …
Time for a little best practices roundup…three good ones from this week… ROSE ON THE COMEBACK TRAIL: Most times an athlete’s rehab is behind a wall of secrecy and HIP-AA regulations. We seldom see the work he or she outs in as we concentrate on those who have replaced even the brightest of stars for …
As London 2012 winds down, a look at some of the “little” wins…unusual brand exposure that helped skirt the Olympic rules with some innovation, timing and a little foresight. BMW HAS A SMART DRIVE: Maybe you have seen it during the field competitions, maybe not. It certainly hasn’t made it into a lot of the …