JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Just a few years ago people raised some eyebrows as brands like Emirates Airways took their place in U.S. sport, partnering at first with the Breeders Cup and then branching out into golf and tennis. At the same time traditional American brands like GM and Coke took the international dive in soccer, taking marketing spots …
There is a tinge of irony that on the day Tom Brady and the New England Patriots were dealing with the heavy-handed ruling by the NFL, politicians on New Jersey were circulating a petition to have Yogi Berra recognized for The Presidential Medal of Freedom. While many opined about the issue of the Brady brand …
A few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times in …
The following also appeared in The Daily Payoff This weekend millions will take to the road to celebrate everything from graduations to communions and confirmations to Mother’s Day, but on Saturday racing and gambling enthusiasts and sports business people will also travel to Monmouth Park for the opening of the 70th season at the …
No matter what the sport or the level of management, the infusion of gambling and fantasy gaming into the conversation is hard to avoid. Tuesday night at the regular monthly gathering of the New York Sports Venture Capital proved the point as three elite former athletes took turns tackling those and other hot topics. Former …
The first few days of May certainly brought its share of interesting stories. From the banning of journalists not just from the Pacquiao -Mayweather fight but from the PGA Tour (Stephanie Wei) to Alex Rodriguez tying Willie Mays and the firestorm of recognition or non-recognition the Yankees will use, to a new Kentucky Derby Champion, …
He never in his native New York area during his 17 year Major League career, but former MLB outfielder, infielder and catcher Mark DeRosa grew up nearby (Passaic), and starred in high school (Bergen Catholic) before going on to Penn and is now back in the New York area, at least during the week, as …
Last year we wrote about the great growth of OYO Sports, filling a need and then thriving on the unique-LEGO-like collectable market for sports. The company secured the licenses for a majority of the leagues to create player by player images with the popular building blocks and use the images through very creative video to …
If you wanted to take a snapshot of the progression of sports in America for the last three decades; not just the biggest of leagues but startups and “attacker” brands as well, you should start with Andy Dolich. The Brooklyn native has been there for some of team sports’ greatest moments and some if it’s …
Pete Rose on the comeback, kinda? It has been very slow, but the logjam appears to be softening under new MLB Commissioner Rob Manfred, as baseball’s banned hit king has started to make his way into the “official” good graces with baseball. The question from a business standpoint for Rose is, is it too late …