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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
On April 28 the New York Yankees will have a bobblehead night for one of their stars. He crosses cultural demos and brings people out to the ballpark in The Bronx who may not come out otherwise. Later this summer they will honor one of their legendary players from the recent past, one who admitted …
Veteran announcer Joe Tolleson has called a host of sports events in his career, from the Olympics to the NHL. However what he may be known best for is his work in soccer, which will be amplified this spring and summer as he takes the reins as the first TV voice (along with partner Ian …
As a league on the comeback, Arena Football has to find ways to cut through the clutter to get some exposure away from their games and into the general conversation, so why not dive right into one of the hottest topics in American sport off the field these days; legalized gambling. While pay fantasy platforms …
The following also appeared in The Daily Payoff A few weeks ago E-Sports veteran turned commentator Rod “Slasher” Bresleau was asked at a New York Sports Venture event what the next wave of fantasy sports will be. The answer might have surprised a few audience members. “Why not e-sports fantasy,” he said “These guys …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
This past week at the IMG World Congress of Sports MLB Commissioner Rob Manfred again talked about the need for baseball to find ways to engage young people and keep them avid fans for life. One way he mentioned was for seniors with disposable income to be the advocates of bringing their grandkids, nephews and …
The following post also appeared Saturday on The Daily Payoff Experts will say a key factor in driving business is healthy competition. “You want to be the Avis to their Hertz,” the late Jay Larkin, former head of Showtime Sports, once said, when referring to his network’s ability to create opportunities for boxing when going …
As March Madness comes to a close with the Final Four, it is interesting to look at some of those “official” categories the NCAA has to see where the ROI is for companies spending big bucks on a partnership. From official ball (Wilson), to courtside advertising (Infiniti and UPS), to drinks, coolers, cups, squeeze bottles …
The following post appeared in The Daily Payoff as well.. “We are going to be bigger than the NHL,” declared Major League Gaming head Mike Sepso several months ago about the growth of his company and the sport of E-Gaming. And to hear the numbers thrown around on engagement Tuesday night at a New …
This past weekend as much of America was fixated on March Madness, a large crowd crammed its way into Bridgewater-Raritan High School in Bridgewater, New Jersey. There were painted faces and cheerleaders, cowbells and mascots, rival fans chanting at each other, ear splitting techno music, a roaring emcee, referees in the requisite striped shirts and …