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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the great things about teaching is frankly; you never stop learning or being exposed to different, often disruptive points of view, especially from people who are coming at things from a different perspective. Keep an open mind, listen, and you will always be growing. Case in point is a recent CUSP Show podcast …
It’s amazing the magic that can happen in storytelling when professionals take the time to pause and ask questions. Case in point; Albert Pujols and Miguel Cabrera, two baseball legends who literally speak to a multitude of audiences and are great examples for the melting pot of success that is baseball, had never sat down …
One of my former bosses, Tom Chestnut (actually was my boss twice, at SportsChannel and at the Philadelphia 76ers) used to say that I operated on the “lunatic fringe of sports and entertainment,” which frankly I always took as a compliment. Working with big budgets, big stars, big events is always exciting and fun and …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. We love talking with some of the digital disruptors and first adopters changing the furniture in the room for sports business, media and tech, and these three are a great example. You can …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. We love talking with some of the digital disruptors and first adopters changing the furniture in the room for sports business, media and tech, and these three are a great example. You can …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 23, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …
They are still loosely regulated by the FDA, claim to be safer than the traditional cigarettes, are environmentally friendly, have started to sign up celebrity endorsers and have the large budgets for marketing that could all be part of a new category on the rise, especially amongst a younger demo. So will vaping now find …
Forget the fact that Saturday is the Kentucky Derby, and the NBA and Stanley Cup playoffs are moving along. Whats more important for crossover in sports business? It is the rare combo of Star Wars Day and Free Comic Book day falling on the same day. Star Wars promotions in sports have become a staple …
I am from Brooklyn and have never lost the love for the gritty side of my home city. However as we get older, some of us anyway, we try to see the bigger picture and the value of waste not, want not just a little more. I also have been softened a bit by the …
While the talk about the next great revenue streams for teams and leagues continues to be focused on sports gambling, or how to make more noise with gaming and esports, the NBA announced the unlocking of a new cabinet this week which will have ancillary and immediate benefits for teams looking to expand dollars and …