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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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WNBA

A New Book On Fan Loyalty Is Out; I Got To Write The Forward…

September 3, 2025 by Joe Favorito

I had never been asked to write a forward for a book, and then in the course of thirty days two dear friends and colleagues asked me to do so. I guess everyone else was on vacation, lol. Seriously it was very humbling and quite an honor to be asked by both Shripal Shah and …

Read moreA New Book On Fan Loyalty Is Out; I Got To Write The Forward…

Women’s Sports Collectables Still Lag In A Growing Market…

August 28, 2025 by Joe Favorito

Just a few weeks ago the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, returned to Chicago. It is what you would expect, aisle upon aisle of collectables big and small, with literally millions exchanging hands…or just a few dollars. Our summer intern Luke Silpe wrote about his experience here. …

Read moreWomen’s Sports Collectables Still Lag In A Growing Market…

Volleyball in Week Zero, Throwing Flags, Open Sundays…Thoughts From The Sunday Dance Card

August 24, 2025 by Joe Favorito

Our business doesn’t go an hour it seems without some “big news” off the field. The ESPN launch, NIL and college issues, FIFA World Cup planning, streaming wars, gambling suspensions, NBA Europe, Caitlin Clark and on and on. If Billy Joel wanted to write a sports version of “We Didn’t Start The Fire,” it wouldn’t …

Read moreVolleyball in Week Zero, Throwing Flags, Open Sundays…Thoughts From The Sunday Dance Card

Leadership success on the court, the ice and the big screen…three hot August listens…

August 7, 2025 by Joe Favorito

It’s been a while since we reposted our best pods, so here are three ones that talk about visual and emotional storytelling, the business of startup success, and college football. As always you can find them all right here…nine years worth of leadership, fun and innovation to share.   An Unrivalled start: We were  joined …

Read moreLeadership success on the court, the ice and the big screen…three hot August listens…

Guest Post; WNBA Strife, College Sport Looking Ahead…

July 25, 2025 by Joe Favorito

Summer keeps rolling along and our James Gumina keeps delivering his thoughts as a climber in the business… As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing campaigns to broadcasts to …

Read moreGuest Post; WNBA Strife, College Sport Looking Ahead…

The Places You Go, The People You Meet, The Things You Learn…Three Great June Listens…

June 7, 2025 by Joe Favorito

We love to say…because its true, lol…that personal and professional growth is tied to building relationships, curious learning and sometimes just showing up. Here are three recent podcasts that are examples of all three. If you listen, boy will you learn a great deal from our guests. Great Scott. The first one is our conversation …

Read moreThe Places You Go, The People You Meet, The Things You Learn…Three Great June Listens…

The Franchise vs The Individual, Sports, Hollywood Play Different Games…

June 3, 2025 by Joe Favorito

We enter the summer movie season this weekend, one in which the back to the theater with limited streaming at launch plan seems to be growing. Case in point is “Mission Impossible: The Final Reckoning” which will hopefully lead the return to the coffers of massive dollars into the studios who have struggled to find their way …

Read moreThe Franchise vs The Individual, Sports, Hollywood Play Different Games…

LEGO, Softball, Pinterest, Music and Thinking As A Tech Company…Five Takes From A Busy Week…

May 31, 2025 by Joe Favorito

Another busy week of learning and listening and talking with colleagues of various ages, backgrounds and areas of focus. Some items that seem to keep popping up worth following. LEGO expansion into sports. It’s subtle but it’s always worth watching how the folks at LEGO find their ways into trends and conversations tied to growth …

Read moreLEGO, Softball, Pinterest, Music and Thinking As A Tech Company…Five Takes From A Busy Week…

The Importance of Not Forgetting “the Other 52%” and Playing To The Whole Field…

April 25, 2025 by Joe Favorito

It was another great week of listening and learning on the road, and we will do a little summary of the best takeaways in the coming days. But first, one observation to consider. While the World Congress of Sport was going on in Nashville this week, there were several other events in New York and …

Read moreThe Importance of Not Forgetting “the Other 52%” and Playing To The Whole Field…

Athletes of Every Walk Of Life Have Discovered Fashion Dollars…Why Not Coaches?

April 5, 2025 by Joe Favorito

We have written, and seen so much about the emergence of what we have called “Sport Fashion” over the past year or so. The self-expression for athletes in the world of apparel used to be timed to events they had to attend, now it is a daily runway occurrence for those who choose to partake, …

Read moreAthletes of Every Walk Of Life Have Discovered Fashion Dollars…Why Not Coaches?
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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