JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week in our class at Fordham we looked at the crisis issues in our business today, and how people extract, shorten the news cycle, and figure out how to best address and deal with the challenges we face. I’ve dealt with everything from two suicides, to athletes endangering their wives, wives endangering their …
This past week I was catching up with my colleague Terry Lyons on ideas big and small, and we turned to the ideas of what needs to be brought to the table when trying to take a spark of an idea and make it bloom in a time challenged world. Like the book I was …
This past Monday as I started the undergraduate spring class I do at Fordham I took literally ten minutes to whiteboard “stuff.” Just list out the things that are on the top of peoples minds, and what lies ahead and what that alphabet soup looks like. WOW. Lots of initials like PIF, TGL, GFL, USL, …
A year ago my wife Laura and I talked about what I wanted to do for my 60th birthday. A trip? Well that’s coming next week, a combo of several milestones for us. A party? Nah, not my thing and you can never get to all the people you would want to see anyway. I …
So much of what we look at as successful storytelling comes in how we frame the message. A nuance, a look at different angle, a slight shift of a phrase, and suddenly we look at things in a much different light. I remember when my college roomie Joe Giblin, who was in ROTC, brought back …
It’s that time of year where the requests for help with jobs, internships, college choices come from parents and recent grads in droves. Thousands who have walked the aisle are now out in the workforce, trying to figure out what’s next and they join another group I am always more concerned about…those who have been …
A few weeks ago I was having lunch and then some calls with colleagues who have “Been around,” as they say. Not complainers, learners, observers both in traditional media roles and in the communications space in and around sports and entertainment. I kept hearing the same thing over and over again…that the storytelling business today …
A Shootout Lost To History: The Great Alaska Shootout was once the premier preseason college basketball tournament. Alas it was lost to history, warm weather and lots of empty ballrooms with 50 people in them disguised as college basketball facilities. I was reminded of the beauty of the Shootout by my Fordham classmate Jim Johnson …
I never really chose the path to working for myself; it was kind of forced upon me when our MMA venture, the IFL, folded 14 years ago, and really three colleagues, Meredith Geisler, John Genzale and Jon Pessah, made me jump in the pool. With that came 14 years of learning, including how to best balance …
This week my nieces Caroline and Brigid will come to Long Beach Island for a few days, and it reminded me of a great lesson they brought to light a few years ago, when they were five. It always serves as valuable as we close in on the school year. They were being asked some …
