• Skip to main content
  • Skip to header right navigation
  • Skip to after header navigation
  • Skip to site footer

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

JoeFavorito.com

JoeFavorito.com

SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

  • Home
  • Blog
  • About Me
  • Joe In The News
  • My Book
  • Services
  • Links & Feeds
    • Get involved
    • Legends of sports publicity
    • Sports Movies and Books
  • Contact
    • RSS Feed
  • MLB
  • MLS
  • NASCAR
  • NCAA
  • NFL
  • NHL
  • PBR
  • PGA Tour
  • Tennis
  • Crisis Management
  • Gaming
  • NBA Teams
  • Olympics

Basketball, Business and Having A Literal Seat At The Championship Table; Three Hot Listens To Start July…

July 1, 2026 by Joe Favorito
Spread the love

While World Cup is still dominating conversations, July 1 marks the beginning of NBA Free Agency with Summer League almost here, as well as the WNBA season progressing along while the Knicks title still swirls over New York. So we decided to pull together three recent listens curated by our intern Wynne Kenna. You can listen to all our over 500 pods here.

Follow the bouncing ball and enjoy.

Meet Wally, and MSG voice millions know. Mike “Wally” Walczewski, better known as King Wally, the iconic public address announcer of the New York Knicks, to the show for a special episode celebrating the franchise’s 2026 NBA championship. One of only two primary PA announcers in Knicks history, Walczewski reflects on his 37-year career at MSG, what it felt like to announce a championship season, and his experience riding in the Canyon of Heroes parade alongside Knicks alumni. The conversation explores the craft behind the PA role, from how Walczewski develops his signature player introductions entirely on his own, to the unspoken coordination he maintains with MSG organist Ray Castaldi, whose 37-year partnership with Wally has become one of the most recognizable sounds in American sports. He also shares the story of how a single index card on a bulletin board at Fordham University led him to Sports Phone, the pioneering sports news service that launched the careers of some of broadcasting’s most recognizable voices, and ultimately to MSG. Walczewski closes with career advice drawn from decades in both sports and executive recruiting, emphasizing the power of networking at every level and the importance of understanding the culture of wherever you land. Listen to the full call here.

Jerome Allen Follows In His Basketball Footsteps To The NBA Front Office. Next up we talked to Jerome Allen, a Player Engagement Operations professional in the NBA and student in our program, who reflected on his career path starting at being an undergrad at Wharton to landing multiple jobs in the NBA. His interest to work in sports solidified during his time in Cape Town, where he worked with soccer nonprofits to grow his understanding and experience with global sports. He then went on to work at Roc Nation, Team First, New Heights Youth, and now the NBA, where he works with all types of players across many different leagues such as the WNBA, G League and BAL. Allen discussed his thoughts on the significance of global sport knowledge for leagues and fans, the use of AI in the NBA work space and how it goes to show the weight of human connection and skills, the effect of NIL’s on young players and how it plays a role in their careers, as well as gave advice for those who aspire to work in the sport industry.  Oh, and Jerome’s dad, also Jerome Allen, was a star at Penn and played in the NBA.    

Key takeaways:

Interest in Sport Business

Allen talks about his interest in sports and how they evolved starting with the Wharton Sports Business Academy in high school and forming his relationship with Scott Rosner

Co-founded Wharton Sports Business Summit, played club baseball, and interned at Morgan Stanley in their sports and entertainment financial advising  

Time in South Africa

Jerome spent a year in Cape Town working with a soccer non profit

Used this time to experience global sports and gain knowledge by playing on multiple teams, coaching basketball, and went to games he’s never been too: cricket and rugby

Roc Nation and Youth Nonprofits

Jermone talks about his time at these organizations and how they influenced his decisions for future career goals

While at Roc Nation he passed his NBA agent certification exam but ultimately decided to go a different path, which led him to Team First and New Heights Youth Inc.  

Current Role in NBA

Player Engagement Operations at the NBA

Works with current players (rookies transition into the NBA), future players (Quarter of Leaders→ one-to-one mentorship program), and former players

NIL and Social Media

Jermone reflects on how NIL’s are changing players behaviors and outlooks. His team tries to work with players with where they are at and acknowledge that they know what kind of stuff they have been through regarding NIL deals, and make better programming or better education for them

Explains how parents of young athletes of very differing views of social media, where some don’t want their kids on it at all due to harsh influences 

Global Sports

Tom asks Jermone about the percentage of international players in the NBA

Jerome believes that leagues need to create a stronger influence on fans and teams so that people around the world can understand the way sports work, and the history about them, and why it matters for the world to know.  

AI in the NBA workspace

Jerome discusses that the NBA is integrating AI into the workspace, but with caution.

Jerome believe It’s hard to stay away from AI as it is becoming powerful, but it is important to know how to use it in a safe way, and use it in a way that still allows for human connection and critical skills  

Sport Business Education

Jerome explains how sports are being integrated in school as a tool for kids to learn but feels that there needs to be more formal academic materials about sports

Jermone feels that fans can only really engage if they understand the way it operates, and its history, which aligns with the NBA’s global expansion.

Closing Questions

Jerome gives career advice about how timing is everything, and don’t let it negatively impact you if your time hasn’t come yet

Reads articles, keeps up with game scores and covers, listens to podcasts→ to stay sharp with the sports knowledge while taking classes and working

Favorite moment: Collecting tickets from games, shows, concerts, etc. after seeing the Phillies win the world series with his dad in 7th grade.

Enjoy the full episode here.

Morgan Cato on her rise through hoops to the NBPA. Lastly, we caught up with Morgan Cato is the Executive Vice President of Player Operations for The National Basketball Players Association. Morgan reflected on her path and how she got to where she is today, from starting in human resources and consulting, to becoming an important figure in pro basketball. Throughout her journey, Morgan has worked in the NBA, Phoenix Suns, and the NBPA, where she was able to work to focus on player development, education, and mental health. Morgan discussed the importance of having an open mind, and that there is no “correct” path to finding a career. Throughout the interview, Morgan also talked about the impacts of NIL’s and how they are affecting players, the importance of having resources to benefit mental health and wellness, and for athletes to be supported both on and off the court.

Key learnings:

Introduction and Background

Grew up in New York

Worked with the NBA and the Phoenix Suns before NBPA

Started working in HR and consulting before she realized she wanted to work in sports

Grew up loving basketball and playing through her childhood and high school. 

Career Path

Considered going to law school and becoming a sports agent

Started working in the NBA in 2011

Gained connections and formed relationships with colleagues

Ultimately led to her job in the NBPA

Time at NBA and Phoenix Suns

Player development initiative across the NBA

Played a part in developing the Basketball Africa league

Worked on global basketball growth projects in NBA

Became a part of Phoenix Suns through NBA connections 

NBPA and Player Operations

Supports athletes beyond just career life→ support in health, education, home life, personal issues

Works with the players and creates strong relationships with them

Works on rookie preparation and transitioning 

NIL

Morgan discusses that athletes are more prepared and educated than past athletes regarding NIL deals

NIL has changed in a way that almost tries to take advantage of these young players around finances and decision making. There needs to be a higher form of support for young athletes.

Morgan feels that it is beyond just the NCAA to help support athletes especially during times of chaos with recruiting and transferring

Mental Health

Morgan talks about three different types of resources available for mental wellness: Team support, NBA resources, and NBPA confidential resources.

The PA’s services allows players to have confidential conversations (team doesn’t know) which creates a strong foundation for players, which is important considering the pressures and expectations in leagues

Stressors may include sport related problems like trading, injuries, loss, or problems can include personal issues like family, friends, etc.

The NBPA also has an assessment that is mandatory for rookies for people to understand where they stand mentally, learn how they communicate, and understand who they are as a person, so they can get the best help. 

Development and Leadership

Different type of teaching→ interactive rather than lectures to maximize education

Morgan likes to meet players on the level of where they are in their career to fully understand them

Talked about creating programs to help educate players 

Closing Questions

Morgan stays in the loop with reading articles or from social media and trying to stay away from the news on the TV

Morgan gave great advice→ There isn’t one simple path to get to where you want to be, and it’s not always your time. Learn to be adaptable and open minded 

Important to Morgan: Being a strong and supporting mother, faith, supporting players and maximizing mental wellness.

Give it a listen here.

Thanks for reading and listening, and any guest suggestions let me know!

Category: Business, College Basketball, FEATURED STORY, Moving the Needle, NBA Teams, NBDL, NCAATag: ESPN, Jerome Allen, Knicks, Madision Square Garden, Mike Walczewski, Morgan Cato, NBA, NBPA, NCAA, Penn Basketball, Phoenix Suns

About Joe Favorito

Previous Post:World Cup, Cultural Cadence, and the Value of Learning, But Creating One’s Own “Traditions”…

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Sidebar

About Me

Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

Follow Me On Twitter

Tweets by @joefav

CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Yankees NFL NHL NWSL Olympics PBR Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC US Open USTA WNBA World Cup Yankees

CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Yankees NFL NHL NWSL Olympics PBR Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC US Open USTA WNBA World Cup Yankees

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

Board Member

  • Weinstein Carnegie Group
  • NY Sports Venture Capital

School Affiliations

  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

Newsletter

Sign up to get free resources, tips, and articles of our station.

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • RSS Feed

Copyright © 2026 · JoeFavorito.com · All Rights Reserved – RSS Feed