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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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MLB

Southern Road Stops: Braves, Globies, Tigers, Shoeless Joe And More…

May 20, 2025 by Joe Favorito

A few weeks ago Sports Business Journal did a story where reporter David Broughton made a trip to Indianapolis for a weekend filled with hoops, NBA and WNBA, racing and lots of other things along the way. The type of trips I love. Why sit in a hotel room or hang at the same old …

Read moreSouthern Road Stops: Braves, Globies, Tigers, Shoeless Joe And More…

Fun Initiative; Greening Up Spaces At Home and The Ballpark

May 8, 2025 by Joe Favorito

It’s spring so let’s think green, and focus on a promotion that gets us outside and envisioning the best practices of the stuff we like to watch and play on. Grass. This past week TruGreen expanded their brand portfolio through a partnership with Minor League Baseball™ (MiLB™) that includes activations across all 120 clubs, a …

Read moreFun Initiative; Greening Up Spaces At Home and The Ballpark

On A Weekend Where The Business of Speed Is Tantamount, A Reminder To Adjust When Putting Pedal To The Metal…

May 3, 2025 by Joe Favorito

This weekend in the US we have some of the biggest events tied to speed going on…the F1 Grand Prix in Miami and The Kentucky Derby, along with NASCAR at Texas Motor Speedway and IndyCar revving up in Birmingham. Heck there is even Grand Slam Track setting down in Miami as well, so the need …

Read moreOn A Weekend Where The Business of Speed Is Tantamount, A Reminder To Adjust When Putting Pedal To The Metal…

Free Comic Book and Star Wars Day In One Weekened…Great Oppts For Teams To Enage…

April 27, 2025 by Joe Favorito

Forget the fact that Saturday is the Kentucky Derby, and the NBA and Stanley Cup playoffs are moving along. What’s more important for crossover in sports business? It is Free Comic Book day, followed Sunday by Star Wars Day . Star Wars promotions in sports have become a staple in and around the 4th of May…but Free …

Read moreFree Comic Book and Star Wars Day In One Weekened…Great Oppts For Teams To Enage…

The Importance of Not Forgetting “the Other 52%” and Playing To The Whole Field…

April 25, 2025 by Joe Favorito

It was another great week of listening and learning on the road, and we will do a little summary of the best takeaways in the coming days. But first, one observation to consider. While the World Congress of Sport was going on in Nashville this week, there were several other events in New York and …

Read moreThe Importance of Not Forgetting “the Other 52%” and Playing To The Whole Field…

The 14 Percent Solution Is Maybe Not The Right Answer…

April 18, 2025 by Joe Favorito

There are so many new leagues popping up I am beginning to lose count. Soccer and lacrosse, rugby and volleyball and volleyball and volleyball. Table tennis and women’s baseball. Yet another crack at Indoor football. Another women’s basketball league. Winter sports. Golf. Track and Field. The beat goes on, and personally I hope they all …

Read moreThe 14 Percent Solution Is Maybe Not The Right Answer…

Mets Reframe Content, NIL Goes Tribal, Running With Great Leadership; Three Solid Mid-April Listens…

April 13, 2025 by Joe Favorito

We say at the beginning of our podcast that the show is about disruption, innovation and big thinking, and three recent episodes, two of which are under a half hour and a third which we could have gone on for hours with, touch on all three. We go from what the Mets are doing to …

Read moreMets Reframe Content, NIL Goes Tribal, Running With Great Leadership; Three Solid Mid-April Listens…

Masters Par 3 Day Scores With Content Learnings As Well…

April 10, 2025 by Joe Favorito

There are many experiences that are throwback at The Masters each year, and because of the prestige of the event, there is a perception that few things change. Cheese and Pimento, no cell phones etc etc. However, there is lots to listen and learn about how the event is also moving forward in areas like …

Read moreMasters Par 3 Day Scores With Content Learnings As Well…

Shortening The News Cycle 101: Pirates Admit Clemente Mistake, Fix and Move On…

April 7, 2025 by Joe Favorito

The opportunity to honor the legacy of Roberto Clemente in baseball seems to always be ongoing. His stature amongst the ever-growing number of Latinos in baseball on and off the field remains legendary, but for those not on the long side of history there are sometimes questions into what made Clemente special. One of the …

Read moreShortening The News Cycle 101: Pirates Admit Clemente Mistake, Fix and Move On…

Violets, Johnnies, Kings and Crowns…Learnings From Wanderings Around The Apple…

March 21, 2025 by Joe Favorito

Even at big events on the grandest of stages, little things matter. They matter also on small stages thrust into the spotlight as well. Such was the case in four fun stops last week in and around the Big Apple. First was a night at The Paley Center for what was essentially a coming out …

Read moreViolets, Johnnies, Kings and Crowns…Learnings From Wanderings Around The Apple…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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