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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We have always thought that sports was the great unifier. Nelson Mandela famously said, “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does.” He also highlighted its ability to speak to youth in a language they understand. …
We enter the summer movie season this weekend, one in which the back to the theater with limited streaming at launch plan seems to be growing. Case in point is “Mission Impossible: The Final Reckoning” which will hopefully lead the return to the coffers of massive dollars into the studios who have struggled to find their way …
Another busy week of learning and listening and talking with colleagues of various ages, backgrounds and areas of focus. Some items that seem to keep popping up worth following. LEGO expansion into sports. It’s subtle but it’s always worth watching how the folks at LEGO find their ways into trends and conversations tied to growth …
A few weeks ago Sports Business Journal did a story where reporter David Broughton made a trip to Indianapolis for a weekend filled with hoops, NBA and WNBA, racing and lots of other things along the way. The type of trips I love. Why sit in a hotel room or hang at the same old …
It’s spring so let’s think green, and focus on a promotion that gets us outside and envisioning the best practices of the stuff we like to watch and play on. Grass. This past week TruGreen expanded their brand portfolio through a partnership with Minor League Baseball™ (MiLB™) that includes activations across all 120 clubs, a …
This weekend in the US we have some of the biggest events tied to speed going on…the F1 Grand Prix in Miami and The Kentucky Derby, along with NASCAR at Texas Motor Speedway and IndyCar revving up in Birmingham. Heck there is even Grand Slam Track setting down in Miami as well, so the need …
Forget the fact that Saturday is the Kentucky Derby, and the NBA and Stanley Cup playoffs are moving along. What’s more important for crossover in sports business? It is Free Comic Book day, followed Sunday by Star Wars Day . Star Wars promotions in sports have become a staple in and around the 4th of May…but Free …
It was another great week of listening and learning on the road, and we will do a little summary of the best takeaways in the coming days. But first, one observation to consider. While the World Congress of Sport was going on in Nashville this week, there were several other events in New York and …
There are so many new leagues popping up I am beginning to lose count. Soccer and lacrosse, rugby and volleyball and volleyball and volleyball. Table tennis and women’s baseball. Yet another crack at Indoor football. Another women’s basketball league. Winter sports. Golf. Track and Field. The beat goes on, and personally I hope they all …
We say at the beginning of our podcast that the show is about disruption, innovation and big thinking, and three recent episodes, two of which are under a half hour and a third which we could have gone on for hours with, touch on all three. We go from what the Mets are doing to …
