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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few times we have seen in the last few days thoughts about how The Marlins should adopt a Scottish band, or how other teams should replicate the spontaneous actions of World Cup supporters. “Let’s create chants,” “Let’s do walk ins of fans like THEY do.” No. While creating your own supporter experiences are …
There have been times in the past when an “invading” sports event was seen as a challenge to local teams who could be having their thunder, and even some marketing and ticketing dollars pushed off by consumers and brands and not coming into their venues. It was a challenge and impediment for success more than …
Tonight’s guest post is from our summer intern from Elon University Wynne Kenna, who spent time this week at the Hashtag Sports Conference at The Paley Center in New York. Throughout the different panels presented at the Hashtag Sports conference this past week, I noticed a common theme. The sports industry is starting to expand …
While in Sicily I got a message from my brother Chris, who is in the process of cleaning out his home office and has, shall we say, a lot of stuff, most of which is very special but there are also a lot of cards that may not have value…how many Denny Walling’s does one …
We are heading to Italy, and one of the gifts for a young cousin who wants something “quintessentially American,” is the baseball cap. Now while many suggested Yankees…Italians even with the World Baseball Classic success still don’t know the nuances of the diamond that much (and more on the Yankees) below the real cultural relevance …
Forget the fact that Saturday is the Kentucky Derby, and the NBA and Stanley Cup playoffs are moving along. What’s more important for crossover in sports business? It is Free Comic Book day, followed Monday by Star Wars Day . Star Wars promotions in sports have become a staple in and around the 4th of May…but Free …
National High Five Day is back again. There are many origin stories of the high five, but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles Dodgers professional baseball team on October 2, 1977, and Wiley Brown and Derek Smith of the Louisville Cardinals men’s college basketball team …
The Summer Game has returned, and for those who like to howl about the “traditional” or those who realize even baseball needs to keep remaining relevant to those under 35, there is already a lot, and perhaps np more a lot than what we witnessed in person at Citi Field for Mets Opening Day. More …
We have a lot of issues on this big blue marble we call home, whether they are global or personal in scope. However as we turn to spring today we have gotten constant reminders of the joy sports and live, communal shared experiences can bring and why, in challenging times thy are more important than …
In an attention starved, get it done yesterday world it’s sometimes nice to find consistency. Your friends you have known, the right slice of pizza or cup of coffee, a musical artist who knows just the right notes to play, Opening Day in Baseball etc. etc. Things can adjust, but the core thoughts…the core sounds, …
