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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The simple things are usually the best activated, and National High Five Day is steadily falling into that category. There are many origin stories of the high five, but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles Dodgers professional baseball team on October 2, 1977, and Wiley Brown …
The value of coaches as great teachers has probably never been higher than it is in the distracted world we live in today. Colleague Dave Siroty penned this piece on Seton Hall’s longtime baseball skipper Mike Sheppard, who passed away this past week. “Shep” along with a handful of other coaches like the late Rutgers …
We are almost at April Fool’s Day, always a chance still for the most creative to casually try their luck at putting one over…in an era of #Fakenews, we will be on the look for some good ones, but here are some best practices in and around sports of years past. NASCAR driver Aric Almirola …
Last week we looked at the social imprint March Madness coaches had, and were surprised to see the lack of engagement. So we turned our attention to baseball as Opening Weekend is upon is to see if the social space was more vibrant amongst skippers and even GM’s. Well, not exactly. While baseball realizes the …
There is little doubt that one of the most buzzworthy stories of the winter in the City of Brotherly love has been Gritty, the Philadelphia Flyers love em or hate em mascot who became quite the viral sensation. Not to take anything away from the Eagles, or the playoff bound Sixers or even the Flyers …
The interest and engagement around the start of baseball spring training remains so strong, and there is really no sport whose rituals of the preseason bring together so many time and again. As most pro sports look to shrink the preseason, nary a complaint goes on about baseball. Yet another event tied to the diamond …
We are always learning, especially from those who carved the path which we have followed. So it was with great pride I got to catch up with one of the communications and marketing industry’s true pioneers and one of its best storytellers, Alan Taylor. Alan, now living in Florida, recently penned a book called …
Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had been screwed out of a large amount of money by a former agent and wanted to find a way to help inner-city kids understand how to manage their money so they were …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with …
As we head toward pitchers and catchers reporting in just over a month, we are seeing the seeds of baseball pop up in the most remote locations, where spring seems lightyears away. In Chicago, Detroit, Milwaukee…talk of baseball, and ticket selling and autographs are all on the minds of the die hard and the casual …