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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s the weekend and its raining. Where the normally would have been March Madness, Little League, lacrosse, MLS, MLB even this year the first season of XFL, there are replays, simulations and esports. So as the pause continues with COVID-19, where can we find a repository of all that is being shown, best practices learned …
Friday night I randomly flipped through ESPN’s On demand menu and found “Requiem For The Big East,” which I hadn’t seen in quite a while, so I decided to watch for a few minutes; and then an hour and a half. I watched as a reminder of those original days of basketball but also to …
I never really chose the path to working for myself; it was kind of forced upon me when our MMA venture, the IFL, folded 12 years ago, and really three colleagues, Meredith Geisler, John Genzale and Jon Pessah, made me jump in the pool. With that came 12 years of learning, including how to best …
For the past 12 years at the top of our weekly newsletter we have listed a little “spanning the globe” list of events going on. This week, sadly, that list is virtually nonexistent due to the ongoing issues with coronavirus cancellations. That’s the bad news we now know. The good news is that we live …
The goal was to stop at the Basketball Hall of Fame on the way to the 2020 MIT Sloan Sports Analytics Conference in Boston last week. It was a great fit and not that far out of the way for myself and my colleague Scott Rosner; what could be a better way to kick off …
The Oakland A’s are not the first, but they are the latest, and the first in the very traditional world of baseball, to go the audio streaming route vs having a local radio partner for the 2020 season. Oakland’s Dave Kaval explained the reasoning (they will have terrestrial radio in certain parts of the market …
Sometimes you never know where the most unique ideas are going to come from. Case in point was my brother’s shelf on a Thursday night in December. There was a gift from a colleague, a set of slate coasters with the scoreboard from some of the greatest moments in Mets history. Nothing elaborate, just memorable. …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with team …
As we head toward pitchers and catchers reporting in just over a month, we are seeing the seeds of baseball pop up in the most remote locations, where spring seems lightyears away. In Chicago, Arizona, Milwaukee…talk of baseball, and ticket selling and autographs are all on the minds of the die hard and the casual …
It’s the time of the year for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for that matter, predictions of …