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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Twelve years ago my colleague Mike Dillon came to me with an opportunity; he created a LinkedIn Group called Sports Marketing and PR Pros but wasn’t sure what could be done with it. Back then, LinkedIn was less forward leaning than today, and even today it is still a relatively passive platform although their push …
When the championship moment comes, that point in time when if you are an athlete, or a celebrity, or a businessperson and all eyes are on you to crystallize your success and storytell to the world, the emotions certainly flow. There is a limited window and usually many thoughts are running to make sure that …
First things first. While I have spent enough time on the inside of some very difficult public decisions, I know there are always two sides to every story, and the facts sometimes get a bit distorted as the court of public opinion plays out. I have no firsthand knowledge and don’t know the people well …
If you are an ardent fisherman, you cast your line out countless times hoping to land the good one. It is a massive ocean after all, but the reality is if you don’t try, you can never reel in the fish when the opportunity strikes. Maybe it’s not the perfect analogy for storytelling in sports …
Its a few days since the Mets season ended, and I still continue to think about the brand built, even if he would be struggling himself to call it that, that National league Home Run champ and soon to be Rookie of the Year Pete Alonso has created in such a short period of time. …
Halfway through September 2019, a few thoughts on best practices past and present… In 1988 as a very young Sports Info Director at Monmouth College (now University) in New Jersey we were tasked with trying to do some different things to get people interested in a new Division 1 athletic program. This was a time …
Eighteen years later today still remains a very tough day for many. I have written about our experience that day at the USTA, and linked to the story that we played here, with both the positive and the negative. We lost 39 from Fordham and 26 from my high school Xaverian as well as so …
It remains the best value in sports, and is still one of larger secrets, even in the shadow of New York. It is the US Open qualifying tournament, the week-long celebration of tennis and sneak peek at those both in the main draw (and on site practicing each day) and those players battling point by …
“Oh it’s just some little things I picked up along the way.” That was how 82 year old Mets pitching coach Phil Regan referred to some of the motivational thoughts he has been passing along to the Amazin’s rejuvenated pitching staff since he got back in uniform earlier this season. It’s not dissimilar from what …
Content creation for today’s athletes is what owning a bar was years ago. An investment platform, hopefully managed by people who know what they are doing, which can yield a return and build a portfolio beyond the field. Colleague Tom Hoffarth had a recent piece in the Sports Business Journal detailing the vast efforts that …