JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the biggest challenges and opportunities in sports media and technology in the coming years will revolve around consumer data and tracking. Who has it, what do they have, how is it being used, when will it be used, how secure is it, can it be monetized and when…are all very legitimate questions not …
The Yankees, kings of tradition, rolled out their annual Old Timers Day event Sunday. Why aren’t there more? Old Timers Day is more fun nostalgia as an appetizer for a day of baseball in The Bronx. However it serves a common, often overlooked niche; connecting stars of the past to the audience of today, which …
Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans 4 The Cure” Foundation has worked independently from an official designation for Major League Baseball for years raising funds and awareness for prostate …
When you are in a rebuilding year at a team, you are always looking to find the window to storytell away from the wins and losses, especially when the national spotlight can be somewhat fleeting. Being able to have that ability to not just recognize opportunity, but to also change gears and proactively create windows …
A few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times in …
The following originally ran on Portada The acquisition of impact the new-look Miami Marlins (@Marlins) might not only be coming through the trades of All-Stars like Marcell Osuna and Giancarlo Stanton, it may be coming through of all places, the World Champion… Golden State Warriors (@warriors)? That might sound strange to baseball fans and the Marlins …
First it was the Diamondbacks announcing in spring training, and now the Tigers have gone retro; the bullpen car, or cart, is making a comeback in Major League Baseball (and probably MiLB) in some spots as well. The DBacks sponsored, 20th anniversary cart should be a fixture soon, while the Tigers rolled out their sponsored …
When the initial talk of VR and sports first arose a few years ago, the real buzz was what could be done around games for fans thousands of miles away who could never get to a game. Putting fans in China or India courtside to see LeBron James, or ringside for a Triple G fight, …
It didn’t get a great amount of fanfare this week, but the NBA, as pointed out by my colleague Tom Richardson, took a bold first step on the content side this past week, starting to offer a micropayment plan of $.99 for fans who sign up for an account where they can opt in to …
The following was originally published by colleague Jerry Milani on Portada It’s about a four-hour drive across most of the state of Pennsylvania from Pittsburgh, where Roberto Clemente roamed the Forbes Field, and, briefly, the Three Rivers Stadium, right field, to Reading, current home of the Phillies’ AA affiliate, the Fightin Phils (@ReadingFightins). From …