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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point orth revisiting as we get more intimate back on the field… A few years ago, colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies were ready …
Where else can you find talk about broadcast storytelling, debates on the best moments in the history of New York sports, the business of sports in Africa, and yes even the proliferation of AI in media all in one place. That’s what we have in the latest episodes of our podcast. Some good Memorial Day …
It sounds silly or self-evident but the value in connecting past to future fandom lies in those who have worn the uniform, or walked the sidelines, even for a few moments. Regardless of the score, or the record with few exceptions either on the pro or college side, the value of connecting to alumni as …
It’s not often you think of a beekeeper, an oversized athlete and an accomplished but grumpled NBA head coach in the same vein, but we do today. Why? They exemplify the storytelling of sports, two of them embody what smart, quick storytelling in the moment can do, and the third reminds us of the value …
It’s always nice to see the little things that get done in storytelling that are worth emulating. Two from this week. Penguins paint the ice. Simple one, especially when you have a paint company…PPG…as your arena sponsor. For the second year in a row, the Pittsburgh Penguins allowed season ticketholders onto the ice to paint …
The simple things are usually the best activated, and we wanted to point out two tied to the great game of baseball. First was the story this week that Cracker Jack was teaming with Hall of Famer Dave Winfield and the National Baseball Hall of Fame to rekindle the value of the product we remember …
Quite a while ago when we were at the WTA Tour, our leader at the name, a self-proclaimed “reformed lawyer” named Bart McGuire, was asked whey women’s tennis grabbed so many headlines and had such a strong business story. He always said: “Our athletes are not just great tennis players, they are good copy.” Now …
So there I was talking to my colleague Keith Green’s class at Montclair State University and I look down and in the front row is a young student wearing Crocs…filled with what I thought were pins of various caricatures, sizes and shapes. There is my introduction to Jibbitz, the Crocs-specific charms which have been around …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with team …
We have talked about the idea of “permanent emergent” before. Those brands, genres, even sports, that always seem to be on the cusp of, but not yet ready to, break through. Buzzworthy always, substance filled, not yet. CBD in sports is one of those topics. Like sports gambling crypto, gaming, hard liquor and others, branding …
