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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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The Beekeeper, The Big Pitcher and the Everyman Coach…Reminders of the Value And Immediacy of Storytelling…

May 5, 2024 by Joe Favorito

It’s not often you think of a beekeeper, an oversized athlete and an accomplished but grumpled NBA head coach in the same vein, but we do today. Why? They exemplify the storytelling of sports, two of them embody what smart, quick storytelling in the moment can do, and the third reminds us of the value …

Read moreThe Beekeeper, The Big Pitcher and the Everyman Coach…Reminders of the Value And Immediacy of Storytelling…

Worthwhile Promos; Pens Paint The Ice, Mets Have A Senior Moment…

April 28, 2024 by Joe Favorito

It’s always nice to see the little things that get done in storytelling that are worth emulating. Two from this week. Penguins paint the ice. Simple one, especially when you have a paint company…PPG…as your arena sponsor. For the second year in a row, the Pittsburgh Penguins allowed season ticketholders   onto the ice to paint …

Read moreWorthwhile Promos; Pens Paint The Ice, Mets Have A Senior Moment…

Two Simple Ones…Cracker Jacks and High Fives…Show What Easy And Actionable Storytelling Can Be…

April 10, 2024 by Joe Favorito

The simple things are usually the best activated, and we wanted to point out two tied to the great game of baseball. First was the story this week that Cracker Jack was teaming with Hall of Famer Dave Winfield and the National Baseball Hall of Fame to rekindle the value of the product we remember …

Read moreTwo Simple Ones…Cracker Jacks and High Fives…Show What Easy And Actionable Storytelling Can Be…

“They Are Good Copy”…Lessons From The Road This Week

March 23, 2024 by Joe Favorito

Quite a while ago when we were at the WTA Tour, our leader at the name, a self-proclaimed “reformed lawyer” named Bart McGuire, was asked whey women’s tennis grabbed so many headlines and had such a strong business story. He always said: “Our athletes are not just great tennis players, they are good copy.” Now …

Read more“They Are Good Copy”…Lessons From The Road This Week

With Crocs Sports Now Abounding With Gen Z, Can Jibbitz Nights In Sports Be Far Away?

February 21, 2024 by Joe Favorito

So there I was talking to my colleague Keith Green’s class at Montclair State University and I look down and in the front row is a young student wearing Crocs…filled with what I thought were pins of various caricatures, sizes and shapes. There is my introduction to Jibbitz, the Crocs-specific charms which have been around …

Read moreWith Crocs Sports Now Abounding With Gen Z, Can Jibbitz Nights In Sports Be Far Away?

Days Get Longer, Truck Day Arrives…

February 7, 2024 by Joe Favorito

It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with team …

Read moreDays Get Longer, Truck Day Arrives…

Leading CBD Off Sports “Permanent Emergent” list? Maybe it’s Mike Tyson…

January 22, 2024 by Joe Favorito

We have talked about the idea of “permanent emergent” before. Those brands, genres, even sports, that always seem to be on the cusp of, but not yet ready to, break through. Buzzworthy always, substance filled, not yet. CBD in sports is one of those topics. Like sports gambling crypto, gaming, hard liquor and others, branding …

Read moreLeading CBD Off Sports “Permanent Emergent” list? Maybe it’s Mike Tyson…

Esports and Traditional Sports Were Like Oil and Water; Can Casual Gaming Finally Have Its Day?

January 10, 2024 by Joe Favorito

A few years ago, wayyyy back when “esports” where the bell of the sports business ball, we spent time talking to longtime “insiders” about the culture of gaming, what works, what doesn’t, and where the real value for long-term growth exists. There were many elements of that learning experience that rang true, but one that …

Read moreEsports and Traditional Sports Were Like Oil and Water; Can Casual Gaming Finally Have Its Day?

All Nice, None Naughty; A Dozen Holiday Book Ideas I Actually Read…

December 15, 2023 by Joe Favorito

This was a labor of love and learning compiling these books. A few notes. I read them all, so it’s not just a recommendation or a favor. We ended up heavy on NY, baseball and hoops this year, but they are not just for NY fans. Also these were all published in 2023. I had …

Read moreAll Nice, None Naughty; A Dozen Holiday Book Ideas I Actually Read…

Monday Musings: Overused Inflections, Observer vs. Observed, Creative Bowling, And Tangible Memories…

November 21, 2023 by Joe Favorito

“I’d rather be the observer not the observed.” There it was again, the value of knowing your role and doing it well. This time it was Sunday night on “60 Minutes” and the speaker was Little Steven Van Zandt, he of “The Sopranos” but more impactful even, of Bruce Springsteen and the E Street Band. …

Read moreMonday Musings: Overused Inflections, Observer vs. Observed, Creative Bowling, And Tangible Memories…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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