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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Our weekly submission from James Gumina, who also chimed in here about his experience at The Savannah Bananas… As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing campaigns to broadcasts to …
“It is our (FIFA) top priority to make American men’s professional soccer one of the top leagues in the world & make sure the best American players can stay here and play.” Gianni Infantino As we reach the end of the FIFA Club World Cup and pivot towards next summers multi-country FIFA World Cup, that …
Another look at the summer from our intern James Gumina. As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing campaigns to broadcasts to business strategy, it’s a lot to process. So, …
“If we do it for you we have to do it for everyone.” I remember getting that justification from a senior team official a few years ago when we had some Olympic wrestlers in town and asked to bring them out to a game. The organization had always been very supportive of Olympians, so it …
Freshness and relevance are the two toughest things to find in annual events, especially when they are successful. Rince and repeat can become pretty easy. Not always successful, but much easier to do. Less risk, and usually a known reward. Personally i find that boring, and so do the New York Yankees, a legacy brand …
Another contribution for our out and about town intern James Gumina. Love his learnings… As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing campaigns to broadcasts to business strategy, it’s a …
One of the greatest skills in sports is the ability to hit the curveball in the sport of baseball. Those in the know say it can transform average players to All-Stars for those few who can master it even for a short time. I was thinking about the challenges of the curves, opr the things …
We have always thought that sports was the great unifier. Nelson Mandela famously said, “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does.” He also highlighted its ability to speak to youth in a language they understand. …
We enter the summer movie season this weekend, one in which the back to the theater with limited streaming at launch plan seems to be growing. Case in point is “Mission Impossible: The Final Reckoning” which will hopefully lead the return to the coffers of massive dollars into the studios who have struggled to find their way …
Another busy week of learning and listening and talking with colleagues of various ages, backgrounds and areas of focus. Some items that seem to keep popping up worth following. LEGO expansion into sports. It’s subtle but it’s always worth watching how the folks at LEGO find their ways into trends and conversations tied to growth …
