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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is 2020 and we all know how traditions have been reinvented or thrown out the window, only to be restarted in the future, and that’s OK. As we have heard from health officials so many times, the Virus does not have our timeline. However, I did realize this morning, here in the gap between …
As we head toward the re-start of the restarts of the NBA and the NHL, deeper into the chasm of college basketball and look ahead to MLB and MLS and so many other sports keep on keeping on in the first half of 2021, the question of dollar flow, especially with few or limited fans …
“In my experience, each failure contains the seeds of your next success if you are willing to learn from it.” the late Paul Allen In a year of profound loss on so many levels like this one, I always think we can learn so much for where our journey will take us next, and that’s …
“You write your first draft with your heart, you rewrite with your head.” -William Forrester While many think “Bond” when speaking of Sir Sean Connery who passed away at age 90 on Friday, to me he was Marko Raimius, Jimmy Malone, Henry Jones Sr., and my favorite, William Forrester in one of the more underrated …
Last week we had the great privilege to talk to Nick Nurse, head coach of the Toronto Raptors, not about the NBA Finals or the upcoming NBA Draft or the date for starting the next season, but about his life lessons, his journey and those who included him along the way, all of which is …
Another in the series of posts for MVP Index we have been helping with… If you had a crystal ball attuned to sports sponsorship growth and innovation at the start of the third decade of the 21st Century, what would that ball have told you five years ago, or even two years ago, or even …
We are in a time where words are being drummed out by action. Beautiful phrases and empty promises all things related to cause marketing and social responsibility are getting outed with regularity as WHAT you do and HOW you do it rightfully becomes more important than WHAT you say. A great example surfaced in the …
In the midst of his stellar “Love Letter to Baseball” Saturday night on YES Network, Jack Curry touched on something that is another example of a potential lesson learned in fan interest and engagement that will continue to play out into the future as teams, leagues, and brands reimagine what, how and when fans can …
To use the cliché of a longtime coaching friend, the second quarter is usually one of adjustment before you regroup, reassess and take a breath at halftime. For most people the real life second quarter of 2020 was unlike no other, and as we hit halftime of the year and move into the third quarter, …
They have always been the iconic role models that have shaped thousands of lives, from little league to the highest level of competition. They are dedicated and driven, mercurial and emotional, volunteers and mercenaries, teachers and mentors. They are coaches. Yet for all the time, effort and value they put in, these men and women …