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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I don’t know Michael Arcieri, heck I only know a few people still working in the front office of the Knicks since my time there over a decade ago, but in reading this Thanksgiving Day story by Chris Iseman I know enough of what Michael has done to make it relatable to what success can …
Twelve years ago my colleague Mike Dillon came to me with an opportunity; he created a LinkedIn Group called Sports Marketing and PR Pros but wasn’t sure what could be done with it. Back then, LinkedIn was less forward leaning than today, and even today it is still a relatively passive platform although their push …
In the past few years MLB has held a weekend where players can express themselves with self designed cleats and other pieces of equipment, much of which is tied to cause. The NFL has selected one weekend every season for the popular “My Cause, My Cleats” campaign, which raises thousands of dollars for the cause …
It’s almost November, which in the fundraising world again means “Movember.” This year the global platform designed to raise awareness around men’s issues has a an even wider reach with partners (Bluestone, MasterCard, Toll Brothers, Planters) and expanded causes (mental health awareness). For those who don’t know… Originally launched in Australia, the theme for “Movember” …
On Saturday we did a little summary piece that touched on the methods vs. the message; how in a digital first era someone like Greta Thurnburg can withstand the mocking voices to deliver a powerful and resounding impact about climate change because she and other digital natives understand how to use every means possible to …
An interesting question came up in our class at Columbia on Thursday, which has a great mix of students from around the globe in it. If you are working in the communications and marketing offices at the NBA in New York and China and you are following the FIBA World Cup and seeing the U.S. …
Eighteen years later today still remains a very tough day for many. I have written about our experience that day at the USTA, and linked to the story that we played here, with both the positive and the negative. We lost 39 from Fordham and 26 from my high school Xaverian as well as so …
Content creation for today’s athletes is what owning a bar was years ago. An investment platform, hopefully managed by people who know what they are doing, which can yield a return and build a portfolio beyond the field. Colleague Tom Hoffarth had a recent piece in the Sports Business Journal detailing the vast efforts that …
I’m going to do something I rarely do…repeat myself, albeit with a little update… Below is the piece I did last year this week, 10 years into this consulting business I have been doing. The good news is I’m still going and am more excited and energized about what is ahead at 55 than I …
We should always want to be learning, and one of the people I always learn something from is Doug Verb. Like me, Doug has spent a lifetime on the edge of sports business and media, always taking a different look and zigging while many zag. As founder and president of ACTION Sports America, he has …