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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The NBA has built their full slate of Christmas Day games into a marketing bonanza in recent years. Teams wear custom jerseys unveiled weeks before and available for purchase, brands use the four game platform to ramp up their new advertising campaigns for the first quarter. The film industry packs in promotions for their latest …
The Mailman Group came out this week with their most influential sports brands on Weibo (which if you don’t know is the Chinese equivalent of what Twitter is elsewhere), and it points to the rising level of casual engagement in global sport that a curious and engaged Chinese audience is following. It is certainly not …
There are few more memorable moments in sports and entertainment than when a record is set. No matter how big or small, shattering a milestone is the perfect measurement tool for success, and there remains no yardstick bigger for records than to make or break The Guinness Book of World Records. The validation is well, …
Several years ago at The Ivy Sports Symposium, several marketers were asked to look into the future and describe what would be the ultimate in fan engagement. It was just after the launch of X Box Live, which was just beginning to change the way immersive gaming and fan interaction was being conducted, but limited …
Some of the greatest success stories in sport in the past few years have come when an organization has embraced the community and is a key part of the fabric of their city or town, and also turn that success into excellence on the field. We saw it last year, and again this year, with …
The folks at MVP Index furnished the following looking back on best practices in social for 2015 MVPindex Co Founders Shawn Spieth and Kyle Nelson presented the 2015 Sports Social Media Awards at the Cynopsis Sports Engagement Summit this past week at the New York Athletic Club. The awards, focused on US sports and athletes, …
There are many passionate individuals describe in sports as “lifers,” people who dedicate their life to one sport or endeavor, such as coaching. One of basketball’s lifers is Gordon Chiesa (@gchiesaohmy) . Chiesa’s career began as the athletic director and head basketball coach at his alma mater of St. Thomas Aquinas in Sparkill, N.Y. …
During the World Series it was a little surprising to walk into a CitiField bathroom and see people charging their phones in the lone outlet by a urinal. The same scenario for the wireless charger-less generation goes on countless times in stadia and arenas, as people more dependent on mobile devise look for some extra …
The following also appeared in The Daily Payoff Ted Leonsis has never been one to shy away from opportunity, and he has been very bullish on the legalization of gambling in a city, Washington, that has hid from the issue despite the fact that the municipality itself could use the tax infusion sports books …
We first met Justine Siegal when we were working on trying to get baseball back in the Olympics following the Seoul games. One of the issues with the sport and the Olympic movement was that there were not enough opportunities for women, and softball was not interested in a combined bid. Neither was Justine. She …