JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We love following disruptive innovative businesses in sport, especially ones that rise from a passion or an idea into a movement. One of those is Hoops Nation, a Gen Z geared platform that was created about basketball for the digital first fan. Buster Scher is the founder of Hoops Nation, which has over 550,000 followers …
We have come a long way from where “Ethnic Nights” started in professional sports in the U.S. It used to be slapping a “Los” on jerseys, handing out Fortune Cookies and assuming every player whose name ended in “Burg” was Jewish all qualified for “Special Heritage Nights.’ Tons of mistakes, a misunderstanding of culture and …
There was a time not too long ago when you said athletes were juicing and scandal broke out, suspensions issued and careers were cast away. Now juicing has a while different take, with a growing number of athletes, teams and medical staffs looking to create the right mixes to do everything from rehydrate to bulk …
It’s that time of year where we can find the good in everything, especially those who look to every opportunity to make lemonade with lemons. First there is Houston Texans defensive end Jadeveon Clowney who created a firestorm in the social space early last week by calling Jacksonville Jaguars Blake Bortles “trash” following their …
“The NBA will have franchises in Europe within 10 years.” That was David Stern at the NBA All-Star Game in Philadelphia in 2002, when talk of European expansion was the hot topic. Now of course we have leaders floating ideas like that pretty regularly (last week Ted Leonsis talked about esports overtaking the NFL, which …
Saturday morning as the news came about that Giancarlo Stanton was being traded to the New York Yankees, Art Stapleton, the longtime Giants beat writer for The Record, tweeted this: Yankees are going to sell tickets to the HR Derby in batting practice between Sanchez, Judge and Stanton While it seems to be a bit …
Wednesday we had a few stolen last minute hours to make the latest conference stop, at the Sports Business Journal’s first-ever “Dealmakers” event in New York. While you rarely expect to get earth shattering news at such events, the ability to show up, listen and find some unexpected tidbits or new voices is what makes …
There was a time not too long ago when the hot property was Daily Fantasy. The two leaders in the space, Fan Duel and Draft Kings, were spending money as fast as they could raise their millions in what looked like an arms race to see who could be the more disruptive. For one glorious …
We wanted to learn even more about sports business in China, so back we go to Mark Dreyer, a longtime media member with UK and Canadian roots who recently launched a great site, China Sports Insider. Here we talk about new faces, new places and new business names you may not know a lot about, …
For thousands of years the west has had a mystical fixation on Asia; now the digital world has brought us closer together than ever before, but the sports business world is still a fluid and evolving mystery to many. With that in mind, we connected with Mark Dreyer, a longtime media member with UK and …