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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the biggest paths Barstool Sports Founder Dave Portnoy mentions on their road to disruptive sports and lifestyle business success has been merchandise. “We would wear or design a tee-shirt or a sticker or a hat and our fans would ask for them,” he said at last year’s Hashtag Sports event done with NYVC …
There is no doubt the soccer (football) and hoops go one and two in terms of global popularity. From the professional level to the grassroots, from India and China to South America and the U.S., it is hard to not have a conversation about massive engagement in sport without touching on the ball you use …
The insatiable appetite for authentic, quality content from athletes and celebrities keeps rolling on, and in the basketball space, a new platform has emerged. CloseUp360 is a lifestyle media platform and production company focused exclusively on the growing world of NBA players off the court. It features weekly content (profiles, podcasts and series) and daily …
It’s November, which in the fundraising world again means “Movember.” This year the global platform designed to raise awareness around men’s issues has a reboot with new partners (Bluestone, MasterCard, Joseph A. Bank/Men’s Warehouse) and expanded causes (mental health awareness). For those who don’t know… Originally launched in Australia, the theme for “Movember” is to …
The self-expression for dollars went from interesting to ridiculous this past week. While the ongoing debate over JR Smith being potentially fined for the Supreme tattoo he now wears gained more steam as the NBA regular season approaches, the New York Jets running back Isaiah Crowell got advice from someone who told him that doing …
The issue of mental health and wellness among athletes of all levels is going to become an increasingly popular topic in the years to come. Once taboo, athletes like Michael Phelps and Kevin Love are part of a growing group that have shown others it is OK to discuss, understand and deal with the mental …
Facebook has taken some hits recently for privacy issues, spamming, fake news and the like, but some of its tools, including, yes, birthdays, and memories, still hold great value to me. Especially memories, and this year has been quite a year of memories and milestones the last four months. On this Friday, the last of …
There it was on the side of a phone kiosk in midtown Manhattan this week, a large picture of Olympic swimming star Michael Phelps. Another ad for Speedo or Subway or Under Armour, as we are starting to head into a Summer Olympics cycle again. Nope. It was for a medical services company named Talkspace, …
Over the years I have become less of a saver of things, thanks, to my wife Laura. Going through and jettisoning “stuff,” physical and mental, is not just a way to create areas for new “stuff,” it serves as a thought starter for what’s important, and who and what you meet and experience along the …
Last week during his “State of the Game” presser at the MLB All-Star Game in Washington, MLB Commissioner Rob Manfred was asked about the lack of celebrity exposure Mike Trout has had. His answer came down to this: the marketing of players is a two way street these days, dedication and performance of the field …