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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The 24 hour period on Wednesday and Thursday of this week saw something that most people would have never predicted six, eight…well weeks ago. That March Madness and Linsanity could take a back seat in the beginning of spring to…Tim Tebow and the New York Jets. In less than 12 hours the NFL again rose …
As we hit the final day of winter, not to mention St. Joseph’s Day (also underrated as a holiday everywhere except Italy and Brooklyn) some good items and thoughts from over the weekend. Warriors Count It Down: Monday night the Golden State Warriors will retire Chris Mullin’s Number 17 jersey and they have done a …
It is as busy a week as any on the sports calendar in North America. March Madness, spring training, NHL, MLS starting, NASCAR, NBA and then all local activities rolled into one. Even with all going on, two key player personnel activities, the first day of NFL Free Agency and the NBA Trading deadline, still …
For all the talk about basketball being a global game, the sport still means different things to different people in different places. In countries like China or France, NBA may have more leverage as a brand when Yao Ming or Tony Parker is involved, as nationalistic pride takes hold. In hoops-savvy Spain or Brazil, the …
Hockey takes Its Weekend: Five years ago it started with a series of disjointed events with little media attention in hotbeds across the country. However now, with the buy-in of a major corporate sponsor (McDonald’s), the media power of NBC and the marketing if the NHL, “Hockey Weekend In America” is continuing to gather steam. …
In the fall, the movie “Real Steel” gave us a little peak into the use of tablet technology in sport. The trainers, one played by Hugh Jackman, used tablets to control their boxing robots instead of putting humans in the ring. It was significant in the face that the tablets used were not Ipads, they …
It has been yet another interesting week in the crucible of sport. While the New York Giants were celebrating their Super Bowl victory in the Canyon of Heroes, the hobbled New York Knicks had caught fire against some lesser opponents and an unlikely new star. Out of both have come some interesting marketing opportunities for …
Thursday was National Popcorn Day across America, with many of the major brands in comfort snacks staging promotions, from education programs in the media for the health of the snack to giveaways by brands like Popcorn, Indiana on the streets of new York and Los Angeles. Movie chains ran online couponing for discounts for those …
Seems like in addition to more jobs opening up the new ideas that make good business sense are also flowing pretty smoothly. Like last week, and it would be great to grab five at least once a week, here are five other smart ideas on the table. Martin Luther King Day As A Bigger Platform: …
First of all for all those who read or follow the blog, bought my book, or even signup for the newsletter every week, thank you. I have probably gotten more positive feedback and comments in 2011 than ever before, and it is greatly appreciated. The goal is pretty simple…as my grandfather told me, you have …