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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the best conferences all year is the Covington & Burling Sports Media and Technology Conference that The Sports Business Journal puts on every November. The SMT always seems to find more forward-thinking, more fresh thought, and more unique topics than most large scale events the rest of the year, and Wednesday’s full day …
Peter Casey is a smart, young hustler who seems to find himself ahead of the curve, sometimes too far ahead, when thinking about the intersection of digital and sport. After working at Columbia on the University’s social strategy, he saw an opportunity to effectively use twitter in its early stages to help Universities tell real-time …
If you have a tablet around an NBA team, it better be a Samsung. TV’s, Galaxies, flat screen monitors, get out of the way Apple and Microsoft, one of the world’s biggest investors in sports marketing just got deeper in the pool last week. Samsung Electronics will be wall to wall on NBA broadcasts and …
You see the billboards everywhere from the Upper West Side to Secaucus, the hoops battle for Gotham…the Nets brand against the Knicks. One takes over subway cars with sleek images of its multi-million dollar renovation, the other takes out newspaper ads challenging companies to become their latest corporate partners. One lauds cheerleaders and dancers on …
Not too long ago if you went up to an NBA media member, or even most knowledgeable fans, and said your lineup of writers included veterans like Ric Bucher, Ethan Skolnick, Kevin Ding, and Howard Beck, one would guess maybe USA Today, a revamped ESPN, maybe even Beck’s former home at The New York Times. …
Analytics continues to become more pervasive in sport, whether it is through improved wireless service in arena being able to adequately service thousands of handheld devices equally to improve a fan experience, crowdsourcing ability which enables teams to know the trends and tendencies instantaneously of who is sitting in a certain section, video game insertion …
There is no event more New York than the New York City Marathon. There is also no event in New York that annually draws a global participant base than the Marathon as well. So it should come as no surprise that the new title sponsor of the Marathon will be an Indian technology company, whose …
Nicknames on uniforms, fans names on the court, athletes partnering with global brands that are emerging into the US marketplace, steady, healthy brand growth outside the regions of where franchises currently are, small market success, establishing an expansion marketplace without actually having to move a team, and, having a team turn to its fans for …
What do Tony Hawk, the San Francisco 49ers, the 1984 Los Angeles Olympics and the State of New Jersey have in common? Philanthropy. While the quartet have probably never come up in casual conversation before, they did this past week when The Robert Wood Johnson Foundation bestowed the Stave Patterson Award on its three winners …
Yet another good ideas roundup as summer comes to a close… Brooklyn Goes For A Marketing Encore: The glare of the bright lights for a first successful season at the Barclays Center had not dimmed before the Brooklyn Nets started making noise for their second season…naming a new coach/old star and revamping their lineup to …
