JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Maybe its because there is such great longform writing being done online this year, but it seemed like the book business was more about facts and figures this year than it was about good storytelling. There were some great book reads this year we came across, and these were from the books we read, not …
There was a time when a trip in the NBA to “The Valley of The Sun,” meant trouble for visiting teams. Hot ticket, hot team, big stars. Nash, Hill, Barkley, Majerle, Kidd and on and on. A destination and a look in was required for anyone who loved hoops. However as is the case with …
The announcement in the early fall came; New Jersey was continuing ahead and would now allow online poker play in the State in their latest challenge to prove that the Federally-mandated ban could be overturned. The goal was to get consumers engaged in late November, and with that a flood of legal, monitored and secure …
Maybe one of the more selfless acts in sport is the assist. Recognized in basketball and hockey and soccer, the assist is the perhaps the ultimate team accomplishment, forgoing the glory of the goal or the point so that another can succeed. Ever valuable, often overlooked. So it is the value of the assist that …
What price, big data? That’s becoming more and more of a question as the need for real time in depth statistics for sports around the world become more valuable to the end user, be they brands looking to add value to consumer offerings, broadcasters trying to get an edge in providing added value to viewers, …
We are hiring! That was the common thread that seemed to continue to pop out during one of the best days on the sports business calendar, the annual Ivy Sports Symposium. From the eclectic panel assembled to discuss sports in Brazil, to Yahoo’s Eric Winter and Talent League’s Tom Richardson to Gillette’s Greg Via the …
For people of a certain age, seeing Marlboro or Virginia Slims or Winston associated with the biggest brands in American sport was commonplace. Big tobacco fueled bug sponsorships, especially when the Federal Government began curtailing cigarettes from their first large-scale media investment…television…in the late 1960’s. Along with smokes, spirits also fueled the athletic coffers, turning …
One of the best conferences all year is the Covington & Burling Sports Media and Technology Conference that The Sports Business Journal puts on every November. The SMT always seems to find more forward-thinking, more fresh thought, and more unique topics than most large scale events the rest of the year, and Wednesday’s full day …
Peter Casey is a smart, young hustler who seems to find himself ahead of the curve, sometimes too far ahead, when thinking about the intersection of digital and sport. After working at Columbia on the University’s social strategy, he saw an opportunity to effectively use twitter in its early stages to help Universities tell real-time …
If you have a tablet around an NBA team, it better be a Samsung. TV’s, Galaxies, flat screen monitors, get out of the way Apple and Microsoft, one of the world’s biggest investors in sports marketing just got deeper in the pool last week. Samsung Electronics will be wall to wall on NBA broadcasts and …
